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Consumer Confidence slips in February: Thomson Reuters-Ipsos PCSI Study

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MUMBAI: The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos,has shown a downward slide in February by 0.9 percentage points.   

The monthly PCSI result is driven by the aggregation of the four, weighted, sub-indices: the PCSI Employment Confidence (“Jobs”) Sub-Index, which is down by0.7 points; the PCSI Economic Expectations (“Expectations”) Sub Index, which is down by 1.1 points; the PCSI Investment Climate (“Investment”)Sub-Index which is also down by 1.1 points; and the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index which is down by0.4 percentage points over last month. 

“Consumer is downbeat due to rising inflation, lesser liquidity and lack of job opportunities,” says Parijat Chakraborty, Country Service Lines Group Leader, Public Affairs, Corporate Reputation & Customer Experience, Ipsos India.

These are findings of an Ipsos online poll conducted January 25, 2019 – February 8, 2019.  For this survey, a sample of 500 adults from Ipsos' India online panel aged 16-64 was interviewed online. As this is an online poll in India, representative of the online community in the country, it is not reflective of the general population; however, the online sample in is particularly valuable as they are more urban, educated and have more income than their fellow citizens and often referred to as “Upper Deck Consumer Citizens” or Primary Consumers. The precision of the Thomson Reuters/Ipsos online polls is measured using a Bayesian Credibility Interval. In his case, the poll has a credibility interval of plus or minus 5.0 percentage points for all adults. 

The Thomson Reuters/Ipsos India Primary Consumer Sentiment Index (PCSI), ongoing since 2010, is a monthly national survey of consumer attitudes on the current and future state of local economies, personal finance situations, savings and confidence to make large investments. 

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