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Consumer Confidence shows major recovery in April 2019, ascends by 9.9 percentage points: Thomson Reuters-Ipsos PCSI Study

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MUMBAI: The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos,shows major gains and recovery in April 2019, leaps significantly by 9.9 percentage points.In March, due to Pulwama and Balakot and a war like situation, consumer confidence had sharply fallen by 6.8 percentage points.

The monthly PCSI result which is driven by the aggregation of the four, weighted, sub-indices, has seen a sharp ascendand recovery across all indices: the PCSI Employment Confidence (“Jobs”) Sub-Index, is up by 6.8 percentage points; PCSI Economic Expectations (“Expectations”) Sub Index, has jumped up by14.4 points; the PCSI Investment Climate (“Investment”)Sub-Index which has moved upby10.9 points; and the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index which is up by8.6 percentage points over last month. 

“War clouds have receded, inflation is under control, the stock market in leaping up and the election speeches are full of rosy promises… all these are giving a strong boost to overall optimism and the buoyant mood of India,”says Parijat Chakraborty, Country Service Lines Group Leader, Public Affairs, Corporate Reputation & Customer Experience, Ipsos India.

India PCSI 2013-2019 Trend

These are findings of an Ipsos online poll conducted March 22, 2019 – April 5, 2019.  For this survey, a sample of 500 adults from Ipsos' India online panel  aged 16-64 was interviewed online. As this is an online poll in India, representative of the online community in the country, it is not reflective of the general population; however, the online sample in is particularly valuable in their own right as they are more urban, educated and have more income than their fellow citizens and often referred to as “Upper Deck Consumer Citizens” or Primary Consumers. The precision of the Thomson Reuters/Ipsos online polls is measured using a Bayesian Credibility Interval. In his case, the poll has a credibility interval of plus or minus 5.0 percentage points for all adults. For more information on the Bayesian Credibility Interval please see  http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5836 

The Thomson Reuters/Ipsos India Primary Consumer Sentiment Index (PCSI), ongoing since 2010, is a monthly national survey of consumer attitudes on the current and future state of local economies, personal finance situations, savings and confidence to make large investments. 

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