MAM

Consumer Confidence of Indians ebbs in August 2019: Thomson Reuters-Ipsos PCSI

Pessimism rife for spending, investment, jobs and economy

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/22/ipsos.jpg?itok=zxKzq8RZ

MUMBAI: Consumer Confidence of Indians has dropped by 3.1 percentage points in August 2019, according to the latest India Primary Consumer Sentiment Index (PCSI),as measured by Thomson Reuters in partnership with Ipsos. This downward slide in PCSI has been continuous since May 2019, barring a marginal (0.6 percentage point) improvement in July 2019. 

Notably, mood is downbeat across all parameters of PCSI  which is driven by the aggregation of the four, weighted, sub-indices: the PCSI Employment Confidence (“Jobs”) Sub-Indexis down by 1.7 percentagepoints; the PCSI Economic Expectations (“Expectations”) Sub Index, has fallen by 3.0percentage points; the PCSI Investment Climate (“Investment”) Sub-Index has tumbled by 4.1percentage points; and the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index has declined by 3.7 percentage points over last month.  

“Urban Indians are feeling less confident about the economy and jobs and further, there is bit of a tightening in personal spending and investments for the future; macro-economic factors (both, global and local) are definitely impacting the mood, making the indicators drop, month on month,” says Parijat Chakraborty, Country Service Line Leader, Public Affairs& Corporate Reputation, Ipsos India.

http://img.freeflagicons.com/thumb/glossy_square_icon/south_africa/south_africa_640.pngIndia PCSI 2013-2019 Trend

These are findings of an Ipsos online poll conducted July 26, 2019 – August 9, 2019.  For this survey, a sample of 500 adults from Ipsos' India online panel  aged 16-64 years was interviewed online. As this is an online poll in India, representative of the online community in the country, it is not reflective of the general population; however, the online sample is particularly valuable in its own right as the respondents are more urban, educated and have more income than their fellow citizens and often referred to as “Upper Deck Consumer Citizens” or Primary Consumers. The precision of the Thomson Reuters/Ipsos online polls is measured using a Bayesian Credibility Interval. In his case, the poll has a credibility interval of plus or minus 5.0 percentage points for all adults. For more information on the Bayesian Credibility Interval please see  http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5836 

The Thomson Reuters/Ipsos India Primary Consumer Sentiment Index (PCSI), ongoing since 2010, is a monthly national survey of consumer attitudes on the current and future state of local economies, personal finance situations, savings and confidence to make large investments. The Index is composed of four sub-indices: Current Conditions Index; Expectations Index; Investment Index; and, Jobs Index.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/rerer2.jpg?itok=0OIvZGLs
Is TV Still The Most Effective Ad Medium?

"TV not only remains the most effective medium - almost twice as much as the rest, making advertisers earn more money than any other medium - but it is also the most efficient in terms of retention rate." Television generates a higher ROI than the rest of the media in three of the four categories...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/godrej.jpg?itok=qx7OmHUg
Godrej Locks, VICE Media India unveil documentary on Home Safety

MUMBAI: On the eve of Home Safety Day today, Godrej Locks has collaborated with VICE Media India, to release an original documentary featuring different kinds of home safety experts, explaining what makes a home vulnerable and how one can protect themselves from the dangers of theft. This...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/citreon.jpg?itok=QLU9-ZCD
Citroën India launches #InspiredByChildren campaign on Children’s Day

MUMBAI: Citroën, part of the auto conglomerate, Groupe PSA has launched its latest campaign #InspiredByChildren, on Children’s Day. This digital campaign is the sequel of the #InspiredByIndia campaign, which saw an overwhelming response from participants. The campaign increased the Citroën follower...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/campaign.jpg?itok=A2amvGdg
INORBIT launches #TweetYourLove campaign

MUMBAI: #TweetYourLove by Inorbit mall was one such initiative that received a warm welcome by over 1000+ kids on Children’s Day. Inorbit in association with Save the Children India, an NGO that works towards the betterment of underprivileged kids, exercised this campaign urging people to show...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/art.jpg?itok=4j0N4kbu
Faber-Castell India announces annual offline campaign 'Art With Purpose 2019'

MUMBAI: After a successful run last year, Faber- Castell India announces their annual offline campaign “Art with Purpose, 2019”. The theme for this year is “The Sport that I Love”, encouraging participants to celebrate and pay tribute to a sport they feel passionately about.  

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/cup.jpg?itok=SeHcEWKE
CupShup joins hands with Oxfam India to support rights of tea plantation workers

India: CupShup - an independent advertising start-up, has joined hands with Oxfam India, to campaign for fair wages and better living conditions of tea plantation workers of Assam. Oxfam India is a non-profit organization fighting discrimination and working to improve the lives of vulnerable groups...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/Outbrain.jpg?itok=DVZOjugl
Dailythanthi and Outbrain sign native ad partnership deal

Outbrain, the world's leading discovery and native advertising platform on the open web, announced that it has signed a partnership agreement with Dailythanthi, the leading Tamil media portal with 9.47 Million Unique visitors a day and 42 million Page views a month.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/levis.jpg?itok=TRvMbk-N
Levi's celebrates equality with #ProudToBeMore Campaign

Levi’s has launches #ProudToBeMore campaign with the inspiring members of the pride community who have continued to defy the odds and accomplished more than what the society deemed worthy for them.  The stories capture the authentic journey of few brave people who believe life is much more than one...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/pizza.jpg?itok=jbDtrSfj
Pizza Hut launches first campaign with internet celeb Bhuvan Bam

MUMBAI: In a complete brand refresh, India’s leading pizza chain Pizza Hut’s new campaign announced a bold & fun campaign using internet star, Bhuvan Bam, being hypnotized by the delicious range of pizzas.  Conceptualized by Creativeland Asia, the new TVCs have one of India’s most popular...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories