MUMBAI: Commonwealth, the agency formed to service the General Motors creative account globally, has made three senior level appointments at its Mumbai hub.

Loveleen Raina has been roped in as regional business leader. She has prior experience on the GM business and has also been involved in agency operations in Delhi and Mumbai. While at Ogilvy, she has also led the regional hub for Motorola.

Steve Hugh has been appointed as the regional creative director. His earlier stint was at Ogilvy Dubai and he has also worked in Singapore, Malaysia, Vietnam, Hong Kong, New Zealand and the UK. He has experience in automobile having worked in brands such as Volvo, Volkswagen, Toyota and Honda.

Hugh has worked with Colenso BBDO in Auckland, O&M in Singapore for four years and then joined Saatchi & Saatchi Kuala Lumpur as creative director, where he worked on the regional Guinness re-positioning and wrote the "Greatness" tagline that was run globally.

The strategic planning function will be led by Sandip Mahapatra as the regional planning director. This is his second stint with McCann. A few years ago, Mahapatra headed the planning function for McCann North India before leaving for Indonesia. He has worked across the Asian region.

McCann Worldgroup India chairman and CEO and Commonwealth Global board member Prasoon Joshi said, "Commonwealth is a drive for excellence and efficiency and am pleased to have such an experienced and talented leadership leading the Mumbai hub."