MAM
Colors rises to No. 2 again with Golden Petal awards
MUMBAI: Viacom18’s flagship Hindi general entertainment channel (GEC) Colors has made it to the second position again after a hiatus of four weeks. And helping the channel regain its ranking is the first Golden Petal Awards.
As per TAM data for the week ended 31 December (C&S, 4+, HSM), Colors has added 38 GRPs (gross rating points) to its kitty to register 256 GRPs (last week 218). The telecast of Colors Golden Petal Awards (CGPA) on 25 December at 8 pm fetched a TVR of 4.98.
As per data provided by Colors, the show had 20.5 per cent reach and 48.6 minutes of time spent per viewer (TSV). Interestingly, CGPA is the highest rated TV awards show as on rival channels Zee Rishtay Awards (Zee TV) and Star Parivaar Awards (Star Plus) could manage a TVR of 4.71 and 4.0 respectively.
In week 53, the leading GEC Star Plus garnered 325 GRPs, maintaining its numero uno position. However, it lost some of its sheen as compared to the previous week (344 GRPs). Telecast of Big Star Entertainment Awards on 31 December at 10 pm recorded 4.63 TVR for the channel. It also aired Master Chef India Grand Finale on 31 December
at 9 pm that clocked 2.1 TVR.
Sony Entertainment Television (Set) saw a marginal rise of five GRPs. It ended the week with 240 GRPs, but slipped to No. 3.
Zee TV, meanwhile, saw a 14 GRP loss in the week and closed its tally with 194 GRPs. Last week the channel was the biggest gainer because of the telecast of its flagship award show, Zee Rishtay Awards.
Sab maintained its position and ended the week with 113 GRPs (last week 122) while the newly launched GEC from Star India bouquet, Life OK, slipped to 74 GRPs (last week 87 GRP) in its second week run.
Imagine TV saw a marginal rise in GRPs. It recorded 72 GRPs (last week 67). The channel aired the grand finale of its dance show, Nachle Ve with Saroj Khan, on 31 December at 10 pm which fetched 1.0 TVR.
Sahara One with 35 GRPs (last week 39 GRPs) was on the last step of the GEC ladder.
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
