MAM

Colors and Life OK the biggest gainers in TAM week 23

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/06/life%20ok.jpg?itok=pfd9e-P_

MUMBAI: Week 23, TAM ratings. Hindi General Entertainment Channels (GECs) Colors and Life OK seem to have notched up the highest gains this week clipping on an additional 12 GRPs to take their individual scores to 198 and 149 GRPs respectively, according to ratings provided by a TV channel. On the other hand, Star Plus shed seven GRPs but has still managed to hold on to its No 1 spot.

Zee TV lopped off four GRPs to end the week with 180 GRPs staying put at No 3. Sony Entertainment was at no 4 and it dropped four GRPs to end the week with 150 GRPs. Sab lost seven GRPs this week taking its tally to 138 GRPs.

Numero uno Star Plus‘ chart topper Diya Aur Baati Hum remained stable generating 4.1 TVR. Other fiction series appear to be losing the connect with audiences. Thus, Yeh Rishta witnessed a drop to 3.1 TVR (3.7 TVR last week), Pyaar ka Dard to 3.0 TVR (3.6 TVR last week) followed by Veera at 2.1 TVR (2.6 TVR last week). The channel‘s talent hunt-cum-reality show India‘s Dancing Superstarmanaged to get 1.9 TVR on the weekend (Saturday - Sunday).

Colors‘ popular celebrity dance reality show JDJ helped it maintain its position this week (it generated a 2.4 TVR on Saturday and 2.3 TVR on Sunday). Balika Vadhu witnessed stability at 2.8 TVR andMadhubala witnessed a jump to 2.9 TVR (2.6 TVR last week). Another dailyUttaran snipped off some viewers when it rated 2.2 TVR (2.5 TVR last week).

Zee TV‘s new reality show DID Super Moms apparently managed to remain stable with 3 TVR on Saturday and leapt to 3.6 TVR on Sunday. Its fictional offering Qubool Hai remained stable at 2.9 TVR (3 TVRl ast week), Sapne Suhane Ladakpan Kesaw a slight growth to 2.3 TVR (2.2 last week), PunarVivaah fell to 1.1 (1.4 TVR). The new reality peep show Connected Hum Tumwitnessed a relatively lukewarm response with a 1.1 TVR. What was surprising was the rating that the Hindi feature film ‘Tarzaan the Wonder Car‘ got (0.7 TVR on Saturday) and another feature film ‘English Vinglish‘ got (a 0.6 TVR on Sunday).

Fourth placed, Sony Entertainment‘s long running crime series CID showed a marginal improvement as it registered a 2.3 TVR (2 TVR last week); whereas Crime Patrol rose to 1.7 TVR (1.4 last week). Finally, Comedy Circus showed stability with a 1.3 TVR. Its new historical show Maharana Pratap generated 1.3 TVR (1.5 last week). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s all new Indian Idol Junior(IIJ) notched up 1.9 TVR on the weekend.

Life OKs top series Mahadev‘s maha-episode on Sunday lured viewers scoring a 4 TVR making Life OK the second highest gainer of the week. The new fiction show Do Dil Ek Jaan managed to get 0.6 TVR. Hum Ne Li Hai... Shapathshowed an improvement to 1.5 TVR (1 TVR last week).

Sab let go of seven GRPs ending the week with 138 GRPs. Its fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 3.0 TVR (3.1 last week). Other fictional shows witnessed a marginal fall.

Sahara continued to be at the bottom of the heap with 16 GRPs.

In the movie channels genre: Zee Cinema reported 108 GRPs (103 last week); Star Gold 99 GRPs (103 last week) and Movies OK was at 53 GRPs (52 last week).

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/04/img_04122021_184746_800_x_800_pixel.jpg?itok=CN_Z0VTI
Senior journalist Vinod Dua passes away at 67

Senior journalist Vinod Dua has passed away at the age of 67 on Saturday, after a prolonged illness following a Covid-19 infection.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/04/img_04122021_174313_800_x_800_pixel_0.jpg?itok=yDcR40vz
HUL is top advertiser in week 47: Barc

Mumbai: FMCG major Hindustan Lever Ltd (HUL) dominated the top-10 advertiser list in week 47 (20 to 26 November) according to Broadcast Audience Research Council (Barc) data. Recorded ad volumes for the company stood at 4516.65 (‘000s). Reckitt Benckiser (India) Ltd was second at 3426.36 (‘000s)....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/img_03122021_183257_800_x_800_pixel_0.jpg?itok=DTzXhfGv
AdAsia 2021: Ramesh Narayan inducted into AFAA Hall of Fame

Mumbai: Canco Advertising founder and Indian advertising doyen Ramesh Narayan was inducted into the prestigious Asian Federation of Advertising Associations (AFAA) Hall of Fame at the inaugural session of the AdAsia conference being held at Macao between 3 and 4 December. Thanking AFAA for the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/img_03122021_152930_800_x_800_pixel.jpg?itok=jFvSVMXc
Ikea to open its first city store in Mumbai on 9 December

Mumbai: Swedish home furnishing retailer Ikea (part of the Ingka Group) will open the doors to its first city store in India at Worli here on 9 December, the company announced.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/karn.jpg?itok=BPMonlDW
Duolingo appoints Karandeep Singh Kapany as India marketing manager

Mumbai: Language learning app Duolingo Inc has announced the appointment of Karandeep Singh Kapany as the company’s first official representative in India. In this role, Kapany will lead growth, marketing, and operations in the Indian market. Prior to joining Duolingo, Kapany led marketing efforts...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/img_03122021_114537_800_x_800_pixel.jpg?itok=DHHwe7AE
Kleen Skin ropes in Ants Digital as creative marketing agency

Mumbai: Sustainable beauty brand Kleen Skin hands over its digital mandate to a new-age tech-led marketing agency Ants Digital to revamp its visual identity and enhance its online presence. "Kleen Skin is an emerging brand with a vision to provide sustainable wellness solutions for everyone. Their...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/pt_usha-kfc.jpg?itok=0nBad6pk
PT Usha doubles up as high-speed chef in KFC’s new campaign

Mumbai: KFC India has announced the launch of their new ‘Express Pick-up’ service endorsed by none other than the Queen of Speed - PT Usha herself.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/car-boli.jpg?itok=3FFwP71I
Yellophant Digital bags digital marketing mandate for CarBoli

Yellophant Digital, an alliance of Merge Infinity Global, acquired the mandate for CarBoli, an online portal for selling pre-owned cars.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/jagatjit_industries.jpg?itok=P8cwyyLi
Pulp Strategy wins digital mandate for Jagatjit Industries

Mumbai: Producer of IMFL brands in India, Jagajit Industries Ltd (JIL) has awarded its digital mandate to independent digital agency Pulp Strategy. JIL is an integrated distillery manufacturing potable alcohol in Asia, with in-house facilities for producing molasses and non-molasses-based potable...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required