Mumbai: Cryptocurrency investment platform CoinSwitch Kuber has launched a two-film campaign during the IPL cricket season. Conceptualised by The Script Room, the campaign aims to create a positive awareness around Bitcoin, while positioning the crypto platform as a premier crypto trading platform and a thought leader in the category.

The creative is hinged on the disclaimers in financial services advertisements while giving it a creative twist. The films have been crafted in the form of shorter duration ads targeted at the cricket-viewing audience. 

"Financial services advertising is most often done with a lot of gravitas, seriousness and generally in the emotional territory. The entire Cryptocoin being a relatively new category we thought we should try something that’s really cool and fresh," said The Script Room co-founder Ramsam. "The creative is basically a take on the usual disclaimers that come along with finance ads and we have given it an interesting twist."

“Combined with ambitious goals and a high-energy team, it’s no surprise that we were able to co-create some really exciting and bold work," said co-founder Ayyappan Raj. "It’s a pleasure working with Swati & her team at CoinSwitch, they really regard and celebrate good ideas. We hope to continue this association through many more films."

CoinSwitch Kuber and The Script Room announced their association to support the demand for cryptocurrencies and enhance its growth through the TV and digital footprint. 

“The partnership with The Script Room brings in innovative ways for us to look at our goal of making India more aware about crypto," said Coinswitch head of growth Swati Pincha. "Our user base has good representation from all across India & making sure that these new and young investors are well informed is our greatest priority."