CoinDCX ropes in Ayushmann Khurrana for its latest campaign

CoinDCX ropes in Ayushmann Khurrana for its latest campaign

The ‘future yahi hai’ ad will see the actor taking a humorous yet informative approach to crypto.

Ayushmann Khurrana

Mumbai: After a spate of campaigns revolving around the ease of investing in cryptocurrencies, homegrown crypto exchange platform CoinDCX has now launched a mega drive to address key concerns surrounding crypto investments amongst the Indian audience. Coined as ‘future yahi hai,’ the campaign will see leading Bollywood actor Ayushmann Khurrana educate young Indians about crypto being ‘simple and safe’ to invest in.

The kickoff ad to be released during the festive season will feature the actor taking a humorous yet informative approach to crypto. The idea to bring on board a superstar like Ayushmann Khurrana comes into play to dismiss myths related to crypto, stated the brand.

“Ayushmann has always come across as being a friendly and credible personality who has a knack for connecting with both younger and older generations with his exemplary work," said CoinDCX head of brand, marketing and communications Ramalingam Subramanian. "Our focus during this campaign will be to dispel the various myths surrounding crypto-based investing and breaking down the simple steps needed to enable anyone to start their crypto investment journey."

With its ‘future yahi hai’ campaign, CoinDCX continues with its approach of adopting a simple but engaging narrative to connect with both seasoned and new investors by demystifying crypto for everyone while developing an understanding of crypto-enabled financial services.

“I am delighted to be associated with the campaign which, in the truest sense, is an initiative to raise awareness about the rising asset class of crypto-based investments," stated Khurrana. "I am impressed with CoinDCX’s persistent endeavour to guide investors towards making educated and smart investments after thorough research.”