MAM
Report on Shemaroo

Coffee Culture celebrates Valentine’s Day with #SplitTheBill

This campaign by Coffee Culture focuses on gender equality

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/11/SplitTheBill.jpg?itok=LleEFGDO

MUMBAI: February is the month of Love, and Valentine's Day adds a spark of celebration to it. But a relationship isn’t just about love, it’s about equality, respect and a lot of understanding. As we celebrate Valentine’s Day on the 14 February 2020, Coffee Culture urges you to not just share the love, but #SplitTheBill!

This campaign by Coffee Culture focuses on gender equality in all terms. With the initiative #SplitTheBill, Coffee Culture wants to spread the message that no matter the gender, it is essential to partake in all activities equally, the benefits, & the payments, literally & figuratively.

The stress of paying the bill can take the happiness out of having a good dining experience. Through this campaign, Coffee Culture wants to make the concept of “Splitting The Bill” more popular amongst the masses as people are becoming more financially independent. Although people are increasingly accepting the concept of splitting, a lot of inhibitions like awkwardness and discomfort still persist. Be it your first date or a get together with friends - No matter the nature of your visit, with split the bill, the coffee joint wants to make dutching a socially acceptable concept.

Coffee Culture founder Gaurav Narang shares, “We are progressing towards a more financially independent society. And no matter a date, a meeting or a get-together – coffee is a constant. #SplitTheBill is about making money no object between two people. As you dutch, you honor another person’s financials, beliefs, and freedom”

Spend your day of love with a cup of coffee that invokes love, respect, and understanding. Visit a Coffee Culture Outlet near you and celebrate your Valentine’s Day as you split the bill, record your views on the concept, share it on social media, and get a free coffee in return! Join the campaign and spread the culture!

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/car24.jpg?itok=Nh_my-Z3
CARS24 expands operations to UAE and Australia

E-commerce platform for pre-owned vehicles, CARS24 is set to disrupt the used automobile ecosystem around the globe. The company has launched its business in Australia and UAE and is gearing up to launch business in Southeast Asian and Middle East countries this year.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/icc.jpg?itok=zMsNkvJE
ICC announces Upstox as Official Partner

The International Cricket Council (ICC) on Thursday announced a major long-term partnership with the homegrown investment platform Upstox.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/tiger.jpg?itok=JJybLGVw
ESPL ropes in Tiger Shroff as brand ambassador for its Esports league

The Esports Players League (ESPL) has roped in Bollywood actor Tiger Shroff as the brand ambassador for its first-ever franchise-based Esports league - ESports Premier League. The inaugural edition of the league began on 16 June.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/mpl.jpg?itok=QdlBiYsT
IOA ropes in MPL Sports Foundation as Principal Partner for Tokyo Olympics

Indian Olympic Association (IOA) on Thursday roped in MPL Sports Foundation, the community initiative of esports platform Mobile Premier League (MPL), as its principal partner for the upcoming global sports events.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/photogrid_plus_1623925141319.jpg?itok=auZl08NX
IKEA enters Bengaluru with eCommerce & mobile shopping app

Mumbai: Swedish home furnishing retailer IKEA on Thursday announced the launch of its eCommerce services and mobile shopping app in Bengaluru. The people of Bengaluru will now be able to choose from over 8,000+ functional and sustainable home furnishing products and solutions from the furnishing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/photogrid_plus_1623925027045.jpg?itok=Szyi3VJW
MediaCom wins media mandate for Aqualite

Mumbai: MediaCom India, a GroupM media agency has been awarded the media mandate for Aqualite, manufacturer of men’s and women’s footwear. The mandate was bagged after a multi-agency pitch and will be serviced out of MediaCom’s Gurgaon office. The media duties include media strategy, planning,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/fizz-800.jpg?itok=rIgGyXyQ
PepsiCo takes Parle Agro to court over 'For the Bold' tagline

Mumbai: PepsiCo India has filed a trademark violation case against Mumbai-based beverages major Parle Agro over the use of the tagline- 'For The Bold' by the latter for the beverage B Fizz launched last year. The US beverage and packaged food company moved the Delhi high court earlier this month...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/trade_desk.jpg?itok=xCBY3QSd
The Trade Desk Launches in India, appoints Tejinder Gill as General Manager

New Delhi: Global advertising technology firm, The Trade Desk has launched operations in India, and appointed Tejinder Gill as the company’s India general manager. Gill will lead the company’s business and growth strategy in India, helping Indian brands and publishers unleash the full potential of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/raghunandan_saraf.jpg?itok=8bDcXPOZ
Saraf Furniture to hire 250 LGBTQ+ professionals for equality at workplace

Mumbai: In a bold move, furniture brand Saraf Furniture has announced it will walk its own talk on championing LGBTQ+ rights at the workplace, by hiring around 200 to 250 professionals from this community in the financial year 2021-22, as a part of the brand’s mission of 'equality in the workplace'.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required