MAM

Coffee Culture celebrates Valentine’s Day with #SplitTheBill

This campaign by Coffee Culture focuses on gender equality

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/11/SplitTheBill.jpg?itok=uSjhr7Gn

MUMBAI: February is the month of Love, and Valentine's Day adds a spark of celebration to it. But a relationship isn’t just about love, it’s about equality, respect and a lot of understanding. As we celebrate Valentine’s Day on the 14 February 2020, Coffee Culture urges you to not just share the love, but #SplitTheBill!

This campaign by Coffee Culture focuses on gender equality in all terms. With the initiative #SplitTheBill, Coffee Culture wants to spread the message that no matter the gender, it is essential to partake in all activities equally, the benefits, & the payments, literally & figuratively.

The stress of paying the bill can take the happiness out of having a good dining experience. Through this campaign, Coffee Culture wants to make the concept of “Splitting The Bill” more popular amongst the masses as people are becoming more financially independent. Although people are increasingly accepting the concept of splitting, a lot of inhibitions like awkwardness and discomfort still persist. Be it your first date or a get together with friends - No matter the nature of your visit, with split the bill, the coffee joint wants to make dutching a socially acceptable concept.

Coffee Culture founder Gaurav Narang shares, “We are progressing towards a more financially independent society. And no matter a date, a meeting or a get-together – coffee is a constant. #SplitTheBill is about making money no object between two people. As you dutch, you honor another person’s financials, beliefs, and freedom”

Spend your day of love with a cup of coffee that invokes love, respect, and understanding. Visit a Coffee Culture Outlet near you and celebrate your Valentine’s Day as you split the bill, record your views on the concept, share it on social media, and get a free coffee in return! Join the campaign and spread the culture!

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/mdh-uncle_0.jpg?itok=LgdolbqA
'Forever in our kitchens & hearts': Brands eulogise MDH Uncle

New Delhi: It’s a sad day for the Indian business community with the passing of 'Mahashay’ Dharampal Gulati, owner and CEO of spice brand MDH (Mahashian Di Hatti), as well as the most recognisable grandpa on national television. He was known by many monikers: 'king of spices', ‘masala king’, ‘MDH...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/itc.jpg?itok=SqhzM5Gn
Get your read on: ITC Hotels' latest perk for guests

Keeping in view the new normal of today's times, ITC Hotels and select Welcome Hotels have enabled contactless ‘smart reading zones’ in association with Magzter.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/kantar.jpg?itok=3d5t4QZP
Great opportunities for BFSI, hygiene brands in rural India: Report

Consumers in rural India are increasingly concerned about health, safety, and future well-being, especially of the chief earners in their families, shifting their focus to better financial planning, revealed the recent Rural Covid Barometer Report, released by Kantar in partnership with GroupM’s...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/hyundai-bethebetterguy.jpg?itok=j2sXwIBQ
Hyundai prompts young Indians to #BeTheBetterGuy

If life were a video game, Indian roads would be Grand Theft Auto. Because how often have you witnessed rash driving, red light jumping, speeding, been involved in a fender bender, or worse?

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/honey.jpg?itok=FIzjCdky
Top honey brands fail international quality test

Among top honey brands in India, majority have failed to make it through a stringent quality test. According to the Centre for Science and Environment (CSE), brands including Dabur, Patanjali, Emami have flunked the Nuclear Magnetic Resonance (NMR) test that was carried out at a lab in Germany,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/safety.jpg?itok=vKW-K-6L
Honda 2Wheelers digitally spreads road safety education in COVID-19 era

NEW DELHI: Honda Motorcycle & Scooter India Pvt Ltd  announced that its Digital Road Safety initiative – ‘Honda Road Safety E-Gurukul’ has spread road safety awareness to over 2 lac people across India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/mar.jpg?itok=o7E8kx3P
Marcus Ranney moves on from Thrive Global

Thrive Global India general manager Marcus Ranney has moved on from the organisation. He joined the company is 2018 and spent nearly three years before leaving.

MAM Digital
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/ather.jpg?itok=ABQPpfOY
Ather Energy appoints Lodestar UM as media AOR

NEW DELHI: Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media AOR of Ather Energy. Lodestar UM, part of IPG Mediabrands, has been an expert in launching new brands in India and scaling them up to become category leaders. Despite its challenges...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/mdh.jpg?itok=v4DnAB3b
End of an era: Marketing world remembers the Mahashay of MDH

NEW DELHI: The year 2020 has claimed yet another life. ‘Mahashay’ Dharmpal Gulati, the CEO of MDH who was popularly known as the ‘MDH uncle’, ‘Dadaji’, ‘masala king’, or ‘king of spices’, breathed his last in the early hours of Thursday, 3 December – signalling the end of an era. The iconic...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required