MAM

Chtrbox launches Boombox, an open tool to shortlist India's celebs & mega influencers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/20/boom.jpg?itok=bMGNgvMA

MUMBAI: Chtrbox, a leading Indian influencer marketing company, announces the launch of Boombox to cater to growing demand for social media influencers. Boombox is the industry’s first open discovery tool of India’s most influential voices, aimed to make the marketer’s job of shortlisting relevant celebrities & influencers easier, smarter and ROI driven.

Commenting on the launch, Pranay Swarup, Co- Founder and CEO, Chtrbox said, “Our objective in launching Boombox as a platform and end-to-end service is to empower marketers with strategic, data-powered, consolidated talent options when selecting celebs and top influencers for brand campaigns, events and endorsements. Today, when brands select talent, we’ve noticed that choices are decided largely on simple intuition such as - do I know & like this person? Do they represent the values my brand wants to represent? We are bringing data to this critical decision-making process, to ensure that when you invest & book India’s top talent for any purpose, you’re maximizing your ROI on social media. With Boombox, we want to help brands discover creative and budget-effective optimizations you may not have thought of before, paired with our expertise on creative strategy to create memorable influencer content.”

Boombox enables brands & their agencies with easy access to search, filter and shortlist famous personalities for their next big marketing initiative. The launch of Boombox comes at the right time today when brands, celebs and influencers are all increasingly looking to optimize time, speed, budgets, and most importantly grab attention spans of end consumers in this digital first world.  Influencer powered content is disrupting the way brands created content traditional ads with talent; it's now a lot more cost-effective and impactful for talent to showcase authentically how they're engaging with the brand's product or idea, if it all it resonates with who they are. 

Roshan Abbas, MD of Geometry Encompass, who is also an early investor in Chtrbox, adds, “Today more than ever, we’re offering brands digital extensions to their physical events and experiences. Chtrbox serves a great partner and platform through which agencies can now empower their brands with a new way to analyze and collaborate with all categories of celebs and influencers.”

"What makes Boombox awesome for planners is that it's amplified by Macro, Micro and Nano Influencer Power Packs, customized as per target categories and audience demographics, hand-picked from Chtrbox’s massive 350,000+ influencer base, giving unparalleled strength to deliver influential people powered marketing & content for brands” adds Rohit Raj, Co-Founder at the Glitch and Chtrbox.

Boombox has been launched as an open tool for a limited time period and can be accessed at Chtrbox.com/boombox.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/Dineout.jpg?itok=R-ekad5-
Dineout launches Project Thali to donate rations among needy

MUMBAI: With major economic activities stagnating, the COVID-19 pandemic has had a devastating impact on the livelihoods and food security of millions of people across India. Home to one-quarter of all undernourished worldwide, malnourished individuals with compromised immunity including the urban...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/Sharad%20Alwe_0.jpg?itok=rFz7sTu6
Update Geotarget enables advertisers to target regionally-curated cable TV channels

NEW DELHI: In this globalised world, hyper-local targeting assumes greater significence for reaching out to the target audience. Contextual and hyper-local targeting of audience through advertising is a trend that no brand can afford to miss. While digital mediums serve this need for brands in the...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/unicef.jpg?itok=8CKSi0La
HUL partners UNICEF to support India’s fight against COVID-19

MUMBAI: Hindustan Unilever Ltd (HUL) has announced a collaboration with the United Nations Children’s Fund (UNICEF) to undertake a mass communication campaign and inform and empower the general public against COVID-19. The campaign brings together the marketing expertise and scale of HUL and the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/bajaj.jpg?itok=xCrcf0oR
Bajaj Allianz salutes COVID-19 warriors with a compelling video

MUMBAI: The current global COVID-19 pandemic has affected each individual at multiple levels and in various ways across the world. People are seen battling it in hospitals, through self-isolation and in quarantine. But there is an army of people working selflessly to keep them safe - the doctors,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/sharechat.jpg?itok=Duau3-Bt
ShareChat takes brands regional with language-first campaigns

MUMBAI: ShareChat, India’s own social media platform, put forward a strong showcase of its regional capabilities, especially in tier II, III and IV cities. Since the inception of its advertising-led monetisation in September 2019, ShareChat is driving new internet audiences from over 800 cities in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/axon.jpg?itok=wpb_Eoe3
TOI, Dainik Bhaskar launch initiative to counter fake news menace

MUMBAI: The Times of India Group, along with the Dainik Bhaskar Group, has launched an initiative titled, Kaun Banega, Kaun Banayega, which is a series of films to highlight the fake news malaise in India and educate readers on the importance of reading the newspaper. Two films out of the seven-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/admitad.jpg?itok=z7l4Z3j1
Admitad launches support helpline for advertisers during COVID-19 pandemic

MUMBAI: Admitad has launched a support hotline for advertisers to combat declining sales and demand in the current crisis. The support hotline is intended to provide assistance to advertisers and mitigate losses caused by the COVID-19 pandemic. Named Black Swan, Admitad’s support hotline aims to...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/doctors.jpg?itok=SUmQsz6I
#ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it

MUMBAI: #ARM Worldwide, a Gurgaon based digital marketing & communication consultancy in support with a global wearable technology leader, Huami Amazfit has launched #WorkForDoctors campaign to help hospitals across India with necessary hygiene essentials supply. The company earlier has...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/kellogs.jpg?itok=oPOrIPSP
Kellogg's brings delicious twist to the breakfast table with 21 lip-smacking recipes for 21-stay-at-home days

MUMBAI: Kellogg’s, India’s leading breakfast cereals brand, is helping parents table breakfast with an innovative twist, through its all-digital ‘21 Days 21 Recipes’ campaign. Backed by the findings of a real-time consumer research, Kellogg’s identified that parents are faced with a task of having...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required