Mumbai: Chimp&z Inc, the digital advertising agency from the house of Merge Infinity was awarded the digital mandate for Astral Pipes, Astral Foundation, and Astral Adhesives.

As per the mandate, the agency will be responsible for Social Media Management, SEO, paid media & website maintenance for Astral Pipes and Astral Foundation, and website maintenance for Astral Adhesives. The accounts will be managed by the agency's Mumbai office.

Astral Ltd. (formerly known as Astral Poly Technik Limited) has expanded its portfolio by diversifying into the piping, adhesive, and water tanks segment. Chimp&z Inc aims at claiming a spot for all the three Astral entities in the digital world by employing innovative digital tools.

Commenting on the new partnership, Astral Limited vice president - Business Development Kairav Engineer said, "Astral enjoys a great deal of trust and sizable equity in the Indian market. Our aim now is to amplify our digital communication with social media strategizing, video marketing, influencer marketing, and all the other upgraded digital tools.”

Chimp&z Inc VP - growth & operations Ashish Duggal said, “Chimp&z Inc's integrated approach on the digital front clubbed with the brand's efforts to serve consumers to the best of their abilities can be the inception of a strong alliance that delivers some remarkable work overtime.”