MAM

Chimp&z Inc bags creative mandate of Autocar India

Will manage creative duties for Autocar Professional, as well as What Car?

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/02/03/img_03022022_142956_800_x_800_pixel.jpg?itok=tjcbV9CV

Mumbai: Haymarket SAC Publishing (India), a joint venture between Haymarket and Sorabjee Automotive Communications, has appointed Chimp&z Inc from Merge Infinity Global as the creative and ideation partner for its three magazines- Autocar India, Autocar Professional, and What Car?

The accounts were won in a comprehensive pitch. The agency will conceptualise and design the brands’ digital creative strategies and communication. The scope also entails positioning, creating guidelines and assets, conceiving digital marketing and advertising campaigns for the brand. The account will be serviced from the agency's Mumbai office.

The brand’s partnership with the agency is based on a shared vision of crafting creative ideas that will articulate the vision, innovation, and offerings to retain its global reach, it said on Thursday.

Autocar India editor and Haymarket SAC Hormazd director Sorabjee, said, “The team at Chimp&z are a passionate bunch, high on energy and bubbling with creativity. It’s a pleasure working with a company that shares our values for producing the best possible content, and has a ‘can do’ spirit.”

Chimp&z Inc CEO and co-founder Angad Manchanda, said the agency is thrilled to create unconventional digital content for Autocar India. "Lavinn (co-founder) and I are both motorheads and have been ardent fans of the work Hormazd Sorabjee and his team pulled off at Autocar India. We have aligned a dedicated team of motor enthusiasts who will be leading the brand here at Chimp&z Inc and we look forward to creating powerful pieces of work for the brands," he said.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/16/promax.jpg?itok=4OhzL1V_
Promax India Conference and Awards 2022: Zee, Disney+Hotstar, Sony Liv bag awards

Promax India recently celebrated the 20th anniversary of its "Promax India Conference & Awards 2022," which recognized excellence in entertainment marketing and design.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/16/anuj-poddar.jpg?itok=bBMWA50Y
Bajaj Electricals elevates Anuj Poddar to the role of managing director and CEO

Homegrown consumer durables company Bajaj Electricals announced on Tuesday the elevation of Anuj Poddar to the roles of managing director (MD) and chief executive officer (CEO). Shekhar Bajaj will continue as executive chairman of the company.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/16/hercules.jpg?itok=sD_HkS5V
Hercules rolls out new campaign with Rishabh Pant

India’s leading cycle brand, Hercules, has launched a new campaign with cricketer Rishabh Pant.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/16/good-knight.jpg?itok=a17FcJUl
Goodknight unveils new ad film for its Jumbo Fast Card

Godrej's Goodknight has unveiled a TVC campaign for Goodknight Jumbo Fast Card, an innovative spiral-shaped paper-based mosquito repellent.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/16/digital1_2.jpg?itok=t45jDFLn
Google Pay tops the chart among e-wallets app users at 38%, followed by Amazon Pay & Paytm: WATPapers

WATConsult, the hybrid digital agency from Dentsu Creative India, has released the latest issue of its monthly WATPapers. Titled ‘Digital Transactions in India’, the report is by WATConsult’s research division, Recogn.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/16/3.jpg?itok=F7Lhut9N
Publicis Worldwide India onboards Oindrila Roy as managing director

Mumbai: Publicis Groupe has announced the appointment of Oindrila Roy as managing director at Publicis Worldwide, India. She will report to L&K Saatchi & Saatchi and Publicis Worldwide India CEO Paritosh Srivastava. A staunch proponent of using the power of data to arrive at communications...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/15/60.jpg?itok=Q-31D2yY
India at 75: Brands pay an ode to the nation

As the country gears up to celebrate its 76th Independence Day, marking 75 years of the country's independence from British rule, brands go all out, wearing their patriotic hearts on their logo-emblazoned sleeves in a bid to connect with their consumers.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/13/arias-article.jpg?itok=FvxyqlJe
Lara Dutta launches ARIAS Kids in partnership with FirstCry

Miss Universe 2000 pageant winner, Indian actress, and entrepreneur Lara Dutta Bhupathi announced on Saturday her entry into the kids' fashion space on the Indian e-tail baby and kids megastore FirstCry.com.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/13/z6.jpg?itok=XMlLxZgg
Weekend Unwind with: Sumit Garg, MD & co-founder of Luxury Ride

Indiantelevision.com rolls over to the next in its weekend series of informal snippets that peek into the minds of corporate executives. "Weekend Unwind" is an attempt to get to know the person behind the title a little better by having them share their life nuggets and mantras for dealing with...

MAM Marketing MAM