MUMBAI: Cheil Worldwide SW Asia has unveiled two new television commercials for Samsung smartphones -- Galaxy Ace and Galaxy Pro.

The two spots showcase people using the Samsung Galaxy Ace and Galaxy Pro mobile phones to express themselves – the “lips” language. This unique technique of “lips” was created by leveraging the voice app in the phones.

The TVC attempts to draw attention to the new Samsung Galaxy range that operates on Android, which offers a host of applications allowing users to customise their phones their way.

Directed by Shikha and Param, the TVCs were shot at Kiss Films production house. The creative direction was led by Elvis Sequeira,Alabhya Vaibhav and Kumar Saurabh.

These TVCs are part of the line up of a range of products where Cheil Worldwide is actively involved in building communication across 360-degree consumer touch points.