MAM

Cheetah claims Applock surpassed 35% penetration

MUMBAI: Libra, an Android analysis platform designed by Cheetah Mobile, has found that Security Master - Antivirus, VPN, AppLock, Booster – (previously known as CM Security Antivirus app Applock) claims to have a weekly active penetration rate of over 35 per cent among mobile internet users on Android in India at present. Applock is able to reach 200 million impressions a day making it a powerful advertising tool for advertisers that increasingly need to reach a mobile-first audience.

Samsung, Suzuki, Tata & Colgate are already on-board with the company’s Cheetah Ads services. In particular, Samsung’s campaign has generated more than 37 million impressions for a campaign that helped it launch one of its phones. A combination of high market reach, impactful ad format, and machine learning to help optimize the campaign has resulted in purchase intent of more than 2.5x the normal mobile e-commerce rate.

Cheetah Mobile APAC Ad sales GM Morden Chen said, “Our huge inventory and precise targeting abilities fuelled by our AI capabilities, Cheetah Ads will continue to help advertisers in India to effectively reach their target audience who are increasingly mobile-first. We see our mission in India as one to continue to educate the market about the beauty of mobile advertising and work closely with our various partners to move the industry forward.”

Tata global beverages - media & marketing procurement deputy GM Sonia Serrao said, “We tried the Locker Ad Roadblock from Cheetah Mobile in conjunction with our print campaign, and it gave us maximum “Impact and Reach”.

Based on a recent study by Cheetah Mobile, launched vertical video in all mobile moments earlier this year by leveraging its suite of mobile apps which are able to capture a mobile user’s entire mobile consumption journey.

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