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CenturyPly launches new digital-video to spread awareness on waterproof ply

It will be promoted on company’s official website and social media handles

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MUMBAI: In a bid to build a better brand connect with consumers, CenturyPly has recently launched a digital film (web-video) on Sainik 710 ply.

According to a press statement, the web-video focuses on the importance of waterproof plywood describing its longevity and quality; and also aims to highlight how customers should insist on good quality plywood and how every minute detail matters.

The web-video aims to emphasize on selecting a quality Sainik waterproof product over a regular one from the market, which will save the consumers from unnecessary hassle and spending additional in the longer run, the release added.

The video will be promoted through the CenturyPly’s official website along with all its social media assets, YouTube & other publisher’s site.

In this regard, CenturyPly executive director Nikita Bansal said: “We believe in providing quality products, and consumer convenience is paramount to us. With the launch of this video, we aim to educate the consumers on the importance of quality plywood and we extremely positive that this will be of a great assistance to the consumers while buying one.”

“CenturyPly has always been the front-runner in the Indian plywood industry, and Sainik being a part of it, resonates similar trust and unwavering quality assurance,” she added.

Being a dedicated consumer conscious brand, CenturyPly has always aimed to educate its consumers on better quality products and hence, for a mass product segment like Sainik, it has to create affinity and preference for itself in the industry, the press statement of company said.

The brand, through this initiative, aims to educate and create awareness amongst the consumers to distinguish between regular self-proclaimed water resistant plywood and Sainik waterproof plywood.

Being an innovator in the engineered wood manufacturing industry, CenturyPly, through this video, intends to highlight the common misconception between water resistant ply and the waterproof one.

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