MUMBAI: FMCG giant CavinKare has roped in south Indian star Deeksha Seth as the brand ambassador for its new look Meera Shampoo.

With the launch of Meera Shampoo in a contemporary avatar, CavinKare is aiming to make this household brand more relevant in consonance with today‘s lifestyle.

The Meera brand has evolved as an ‘Inspired by Tradition‘ brand, delivering the traditional goodness of natural ingredients that provide nourishment for strong, healthy and beautiful hair.

Seth said, “I‘m happy to be associated with an innovative brand that introduced the concept of hair wash powder to the South Indian woman and be a part of this new journey with them. These days, working on film sets day-in and day-out, I hardly have the time to allocate exclusively for hair care. I believe that Meera Shampoo which is nutrient-rich with ingredients like Kunkudukai shikkai and badam can put away my worries by strengthening each and every hair strand thereby making it soft, lustrous and gleaming with health, which is what every girl dreams of.”

CavinKare GM marketing Hair care Sameer Wanchoo said, "We are delighted to have Deeksha as the face of Meera Shampoo and launch its exciting range of products in new look. With brand Meera undergoing a change in identity we see synergies in appointing Deeksha Seth to be the brand ambassador for Meera Shampoo and Hair Wash Powder as she reflects the contemporary smart girl with strong cultural roots."