MAM

Castrol India sows seeds of good health for farmers with Castrol Khet Aasana

Independent study of Indian farmers found over 57% suffer from health-related issues

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/20/castrol.jpg?itok=4I8h5aQ4

MUMBAI: Castrol India Limited, the leading automotive and industrial lubricant manufacturing company in the country, today announced its health outreach programme for the food providers of the nation – the farming community. This campaign will extend specially curated yoga aasanas Castrol CRB Plus Khet Aasana to farmers to help reduce health adversities they face caused by their stressful and laborious schedules.

The results of a detailed independent research, covering over 700 farmers across five regions in India, commissioned by Castrol India this year threw up some startling results.  The study, which attempted to assess health issues faced by farmers as a linkage to the nature of their job and working conditions revealed that physical stress is a concern among farmers currently. 68% farmers reported that they suffer from musculoskeletal problems while digestive issues were reported by over 51% farmers, respiratory problems were raised by over 31% farmers, and another 30% reported suffering from diabetes. In addition to this, the study also found that over 50% farmers face stress and other relative diseases such as hypertension, anxiety and depression. Farmers also subscribed to the myth that farm work is healthy employment, due to which over 65% of them were not undertaking any physical activity to manage their health.

Kedar Apte, Vice President - Marketing, Castrol India Limited said, “Farmers are an important community in India and need to be acknowledged for their tireless efforts to provide the nation with nutritious produce. This, in turn, fuels a healthy population and keeps India moving. Unfortunately, their own health remains out of their consideration. Through Castrol Khet Aasana, we at Castrol India are committed to empower farmers with yoga aasanas to help avoid and reduce unhealthy nuances of their work, enabling them to lead healthier lives. Castrol Khet Aasana is a reiteration of Castrol India’s purpose-driven approach and commitment to care for and contribute to the well-being of our consumers.” 

Commenting on the launch of the Castrol Khet Aasana, which took place at Azadpur Mandi, New Delhi today, Hon’ble Union Minister of the State - Agriculture & Farmers Welfare Parshottam Rupala, said, “Keeping in mind the agricultural business and farmers, creating yoga aasanas on the basis of their needs is a good effort in supporting the agricultural sector at large. Our country thrives on agriculture, so I would like to thank Castrol and congratulate them on initiating an activity that helps keep our farmers healthy.”

Hon’ble Minister of State (Independent Charge) Ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) Shripad Naik said, “We must give more importance to the physical and mental health of farmers and these Yoga Aasanas can help relieve them of stress.”

The research study designed and executed by The Yoga Institute, Mumbai also established that over 70% of farmers showed keenness to learn and embrace yoga as a part of their lifestyle. Keeping their hectic daily routine in mind, 16 Khet Aasanas have been designed to be practised during the day. These aasana sequences have been devised and named to ensure they are relatable to farmers and being byte-sized ensure time investment is minimal.  

Building on the positive impact delivered by Castrol CRB Truck Aasana on over two lakh truckers nationwide, Castrol India plans to conduct Khet Aasana across 2,000 Indian villages with an aim to benefit over 120,000 farmers before end of 2019.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/tech_mahindraa.jpg?itok=h0S2jfW0
Tech Mahindra, InMobi collaborate for industry’s first video ad solution for mobile devices

MUMBAI: Tech Mahindra Ltd, a leading provider of digital transformation, consulting and business reengineering services and solutions, announced a collaboration with InMobi, one of the world's leading mobile-focused Marketing Clouds, to offer the industry’s first video advertising solution for...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/sid.jpg?itok=d4RRm1ay
Siddharth Kumar Tewary to own the Punjab Bulls team in Tennis Premier League

MUMBAI: After a prolific presence on television with some of the most popular shows like Mahabharat, Porus, RadhaKrishn and many more, writer,  director and producer Siddharth Kumar Tewary, founder of Swastik Productions has now set his eyes on the Tennis Premier League. Siddharth Kumar Tewary has...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/mahindra.jpg?itok=9hhtiJme
India's First do-gooder festival cum Drive-a-thon festival, Mahindra Open Drive is here

Mumbai: The Mahindra Group has just announced the debut of an exciting new cultural outreach initiative called ‘Mahindra Open Drive’. This 2-day destination festival includes a road trip beginning in early November from four Indian cities - Mumbai, Pune, Hyderabad, and Bengaluru- culminating in a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/tonic.jpg?itok=26bMlVp-
Tonic Worldwide selected as Finalist for Best Use of Images in the Shorty Social Good Awards

MUMBAI: Tonic Worldwide, an independent digital agency, has been selected as a Shorty Social Good Award Finalist for Aditya Birla Group’s - Art Made out of Air Pollution in the Best Use of Images Category.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/crompton.jpg?itok=Dxyph4xZ
Crompton Greaves will let you #CookSweatFree with ‘Air Buddy’

MUMBAI:  One of India’s foremost consumer durable brands, Crompton Greaves Consumer Electricals Ltd unveiled a new digital campaign - #CookSweatFree for its innovative kitchen fan ‘Air Buddy’ to highlight the ease of a sweat-free cooking without disturbing the gas flames in the kitchen.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/mc.jpg?itok=lSUrPhxM
McDonald’s launches two TVCs to promote festive “Ab Sabka Combo Chalega” offer

MUMBAI: To promote its offering of more than 30 combos a price of Rs 59, McDonald’s in West and South India (operated by Westlife Development Ltd through its wholly-owned subsidiary Hardcastle Restaurants Pvt Ltd) has launched two TVCs conceptualised by DDB Mudra, tapping into the festive season....

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/media.jpg?itok=gZyMOoo0
[Podcast] Media Minds: Brandintellé to help brands do smart marketing during economic slowdown

MUMBAI: With economic slowdown impacting the marketing budgets of the whole industry, it has become quite important for brands to adapt to smarter solutions to implement their strategies with minimal wastage of funds and avoid course correction as much as they can. That’s where platforms like...

MAM Podcasts
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/saint.jpg?itok=N7xr3B79
Saint-Gobain Gyproc unveils new brand campaign “Ceiling Nahi Feeling Hai”

MUMBAI: Saint-Gobain India Pvt Ltd-Gyproc Business, a market leader in gypsum-based solutions, launched a new brand campaign “Ceiling Nahi Feeling Hai” with a TVC that will leverage the ongoing festive season. With the insight that doing up one’s ceiling is an emotional experience, starting from...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/madinson.jpg?itok=be6jBLV8
Madison Media appointed as media AOR for Medlife

MUMBAI: Madison Media has been appointed as the Media AOR for Medlife—one of India’s largest e-health platforms. The account was won in a multi-agency pitch and will be handled by the agency’s Bangalore office – Madison Media Omega.  Earlier this year, Medlife.com had handed over its creative...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories