Casio India stirs nostalgia with its latest campaign

The campaign shows noted musicians recall their child memories with the brand's instruments.

Mumbai: Musical instruments company Casio India has roped in noted Indian musicians for its latest campaign #CasioMakesMusicians celebrating the 25-year legacy of the brand.

The campaign videos shows popular singers and musicians including Shaan, Salim Merchant and Benny Dayal taking a trip down the memory lane, as they talk about their journey in the field of music. The musicians fondly recall their first Casio musical keyboard that made them fall in love with the instruments and melodies. Reminiscing his early days, Shaan recalls how his father’s keyboard encouraged him to follow his dream in music and instilled hope in him to own a similar instrument one day.

The campaign highlights how the brand contributed to the world of music by inculcating creativity and learning through different stages of life. "In the past 25 years, it has attempted to encourage young music enthusiasts to take a chance and venture into the harmonious world of musical learning. Almost every child in India who wishes to learn music starts their journey with a Casio Mini, be it to eventually practice professionally or as a great hobby,” says the brand in a statement.

As part of the campaign, Casio has also rolled out a giveaway contest that encourages fans and followers to share their Casio memories and get a chance to be featured on the official Casio social media handle and win a Casiotone keyboard.

Casio India, vice president, Kulbhushan Seth said, “This is a great year for us as we celebrate 25 years in India. In-line with our core philosophy of Creativity and Contribution, our aim has always been to expand the musical instruments market in India by introducing innovative products like keyboards for beginners with smartphone connectivity for easy learning or slim and stylish portable pianos for professionals. We’ve been pioneers in the field of Mini keyboards and feel deeply obliged and humbled to have touched so many lives and inspired many in their childhood to become the great musicians that they are now.”

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