Canon India launches new TVC through the lens of a wedding photographer

The regional ad is targeted at viewers in AP, Telangana, Tamil Nadu & Kerala.

MUMBAI: Canon India has launched a new regional TVC titled ‘Weddings by Canon’ that captures the emotions and grandeur behind every Indian wedding through the eyes of a photographer.

The creative conceptualised by Lights On Production House was unveiled by South Film industry superstar Mammootty and aims to strengthen the brand’s commitment towards the wedding photography segment. In the first phase, the commercial will be aired in Kerala, Tamil Nadu, Andhra Pradesh, and Telangana.

Through this creative, the imaging brand hopes to connect with the couples who are planning one of the most unforgettable days of their new life together. The ad showcases the special moments leading up to the altar through the lens of the wedding photographer while highlighting the key role of the person behind the camera in chronicling those moments. The film depicts how the right camera can empower wedding photographers and filmmakers to seize such memorable moments in all the glory.

The film is directed by South Indian filmmaker Jis Joy, who has several box office successes to his credit in Malayalam, and stars actors Mahima Nambiar and Govind Padmasuriya, recognised for their work in Malayalam and Tamil cinema.

Canon India president & CEO Manabu Yamasaki said, “Our ecosystem of cameras and lenses are equipped to capture the finer details of such special occasions and become the trusted partner for to-be-married couples in their wedding planning. As one of the leading imaging brands, we have always strived to bring forth products and technological innovations that have strengthened the wedding photography industry. We shall continue to delight our customers by encouraging them to capture their milestone moments – even in the times to come.”

Canon consumer systems- products & imaging communication products director, C Sukumaran said, “As weddings become a combination of modernity and traditions, today's consumers too are very clear about every detail they want for their big day – this includes choosing the equipment that goes behind capturing memories of that special day. This is what our latest campaign depicts, and we hope to spread knowledge about wedding photography gear among soon-to-wed couples.”

South India is one of the critical markets for Canon Business. The brand anticipates excellent growth potential in this sector. About 35 to 40 per cent of Canon India’s business comes from this sector. South India maintains the number one position in market share, Sukumaran further added.

The ad film was shot in Kerala- one of the most sought-after wedding destinations in the country with its pristine hill stations, beautiful beaches, and scenic backwaters.

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