MAM

Cadbury Gems brings in kids from across the nation to celebrate its birthday

Partners with Chhota Bheem & YouTube sensation Aayu and Pihu, for its nationwide birthday party.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/08/26/photogrid_plus_1629983271340.jpg?itok=1nLr8GZ_

Mumbai: Cadbury Gems, one of India’s oldest and much-loved chocolate button brands, hosted a one-of-its-kind virtual birthday party, inviting parents with their kids, from across the country. 

The celebration was powered through a mobile-friendly interactive microsite that enabled kids to consume entertaining content, while playing micro-games. Cadbury Gems is also partnering with some NGOs to have the event unfolded in a few orphanages and celebrate the day with cakes & goodies.

With the pandemic and all the restrictions that came with it, kids have missed going to school, meeting friends and most importantly dampened the birthday spirit amongst children, something kids really love and look forward to. Cadbury #GemsBigBirthdayParty gave a chance to celebrate a special day online, said the brand.

Speaking on the success of the birthday party with Cadbury Gems, Mondelez India senior director – marketing, Anil Viswanathan said, “As a brand that has always been known for bringing alive masti and joy, we wanted to find a unique way to gift kids this experience and not let the pandemic get the better of their excitement. Over the last one year, celebrations have taken newer shapes courtesy the infinite possibilities that digital mediums offer. At Mondelez India, we continue to find these newer avenues of engagement that allow us to create meaningful moments of joy with our consumers."

The unique party format not only got the children and their parents to be a part of a world record where thousands of them popped open a pack of ‘More Chocolaty Gems’ at the start of the event, but also engage with favourite animated characters like Chhota Bheem and child YouTube kids’ sensation ‘Aayu and Pihu’. 

Commenting on the campaign, Ogilvy India, executive creative director, Neville Shah said, "Cadbury Gems is a brand that has stood for masti. And as a brand, we couldn’t just sit back and let one more birthday party be reduced to a simple video call. Especially ours. That’s where the idea stemmed from. The advantage was it was going to be online. We decided this was going to be the biggest, funniest, most colorful birthday party yet. We leveraged technology, made influencers seek invitations and showcased content."

Wavemaker India, chief client officer and head – West, Shekhar Banerjee added, “We are in a world where birthday wishes over video calls is becoming a norm, but it is nowhere close to a big birthday party with so many experiences. Our challenge was to make sure we create an experience that is unique for families and their kids, especially those who have missed out on the fun of celebrating birthday parties during the pandemic. The response was overwhelming, lakhs of consumers registered for the event and enjoyed the party. Big enough to be called the biggest virtual birthday in the world as per Guinness World Records."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/pg.jpg?itok=_9ifKynD
P&G Health raises awareness on Anaemia with a Guinness World Record

Procter & Gamble (P&G) Health & the Federation of Obstetric and Gynecological Societies of India (Fogsi) have created a unique world record for the largest number of videos of people saying the same sentence uploaded to Facebook in one hour.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/stash.jpg?itok=fH_REP9t
Stashfin unveils new brand identity with revamped logo

Singapore-based neo banking startup Stashfin has unveiled a new brand logo post an analysis of various customer segments and growing innovations in the technology industry.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/ankit_2.jpg?itok=RXkRompV
Ankit Taparia joins Yulu as head of marketing

Electric mobility brand Yulu has brought Ankit Taparia on board as the head of marketing.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/uae-t20-league_2.jpg?itok=dUwhth2E
Lancer Capital acquires franchise in UAE T20 League

Lancer Capital, a financial institution serving the blockchain industry, has made its first foray into cricket by acquiring a franchise in the UAE League.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/srinivasan-swamy.jpg?itok=C8KBva1D
AFAA elects Srinivasan Swamy as chairman

The Asian Federation of Advertising Associations (AFAA) has elected Srinivasan Swamy as its chairman for a term of four years, at its general body meeting held on Tuesday.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/surbhi.jpg?itok=segIiojX
Sociowash elevates Surbhi Allagh to business head, Mumbai

Creative digital marketing agency Sociowash has named Surbhi Allagh as its new business head for Mumbai.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/cloud_commerce_group-wpp.jpg?itok=ShImhvKx
WPP acquires Cloud Commerce Group to strengthen its commerce offering

Mumbai: International advertising group WPP has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across e-commerce platforms and marketplaces globally, such as Amazon, eBay, Etsy, and Wayfair. CCG will merge with...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/amrish_bhargava.jpg?itok=74KVi2_e
Amrish Bhargava takes charge as Myles Automotive CEO

Mumbai: Homegrown vehicle subscription and sharing platform Myles Automotive Technologies has announced the appointment of Amrish Bhargava as its new chief executive officer. As the CEO, he will be responsible for overseeing the partnerships, customer acquisitions, and product enhancements along...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/chacha-chaudhary.jpg?itok=hniZKbdB
Jim Sarbh gets replaced by Chacha Chaudhary in Cred's latest ad film

Mumbai: Cred has launched its latest ad. But, this time it does not feature any of its usual line-up of Bollywood superstars or Sports celebrities. In a departure from its tried and tested formula, the fintech brand has released an animated film with the disclaimer ‘Not an ad’, featuring Indian...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required