MUMBAI: Mobile phone producer Byond Tech Electronics has appointed Bipasha Basu as the brand ambassador for their entire range of Smartphones, Phablets and Tablets.

Basu will feature in the brand‘s entire brand communications, ranging from print ad to television ads to online communications.

Byond Tech today has a range of Tablets, Smartphones, Phablets and Feature Phones, primarily targeted at tech savvy, young and vibrant consumers who have a penchant for latest technology.

BTEPL founder and CEO Prashant Bora said "We are extremely happy to have Bipasha Basu as our Brand ambassador. Bipasha Basu is an ideal face for Byond as she epitomizes all the qualities of our Brand. Bipasha has a combination of Beauty, Elegance, Fitness and Intelligence in her. Byond Smartphones & Tablets too symbolise these qualities of good looks, sleek, smarter & latest technology, innovative and much more."