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BYJU'S latest ad is a tribute to all parents

The ad showcases the brand's philosophy ‘Proud partner to parents’.

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Mumbai: Ed-tech start-up BYJU’S has rolled out a new digital campaign honouring the sacrifices made by parents to build a successful professional career for their children.

The new campaign - #HonorTheSacrifices went live on the brand’s social media handles on the occasion of Parents’ Day on 25 July.

Conceptualised by the in-house team and created in partnership with Mumbai-based Dora Digs, the film includes four beautiful stories showing how our parents have always had their children's backs and never shied away from providing them with any necessary support to achieve our goals.

The first ad shows how a mother prioritises her child’s needs over hers, even for smaller things, like purchasing a better uniform, over a new saree. And, how a father keeps postponing his plan to buy a new scooter to save money for his son's dream of becoming a cricketer.

The campaign attempts to bind the audience with the love and warmth of a beautiful parent-child relationship, while invoking the brand’s philosophy- ‘Proud partner to parents’. It aims to celebrate parents for the selfless commitment and lifelong sacrifice towards nurturing the relationship with their children and always encouraging them to follow their passion.

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