MAM

Byju’s onboards Jiten Mahendra as VP & head marketing

Previously, Mahendra was with Landmark Group for over 12 years.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/05/23/jiten-mahendra.jpg?itok=QaVkg80V

MUMBAI: Edtech major Byju’s has onboarded Jiten Mahendra as the new vice president & head marketing. Before joining the edtech company, Mahendra was with retail and hospitality conglomerate, Landmark Group for over 12 years, where he drove the sales for “MAX” Fashion as senior vice president marketing,  he shared the news of his appointment on LinkedIn.

Earlier, sharing the development of his moving on from The Landmark Group, Mahendra said, "My 12 year long innings with #landmarkgroup group and #maxfashion comes to an end."

“I can sum up this whole journey in two words “Passion” and “Perseverance” can make anything happen,” he further wrote, concluding with, “End of your journey is the beginning of the new one”.

Previously, Mahendra has been associated with brands such as Mahindra & Mahindra, Kansai Nerolac Paints, Zydus Cadila and Unilever, among others.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/16.jpg?itok=Ee09_NLl
Zee TV rolls out 360-degree campaign for its reality show DID Super Moms 3

Mumbai: Over the last three decades, Zee TV has been a pioneer in shaping the contours of reality television in India, introducing audiences to homegrown non-fiction formats like Sa Re Ga Ma Pa, Dance India Dance, and India’s Best Dramebaaz. These properties have not only emerged as immensely...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/12_0.jpg?itok=A4uwK8Wj
Docflix – a cure for the infodemic plaguing the medical fraternity?

Leading pharma company Mankind Pharma has launched an OTT platform called Docflix. Docflix doesn't target the common masses but only doctors, paramedics and aspiring doctors.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/shyam-steel.jpg?itok=H_vkGhLL
Shyam Steel ropes in Virat Kohli & Anushka Sharma for its new TVC launch

Producers and manufacturers of primary TMT Bars, Shyam Steel launched its new TVC campaign featuring former captain of India national cricket team Virat Kohli and actor Anushka Sharma. The new TVC is the extension of Shyam Steel’s ‘Hamesha Ke Liye Strong’ campaign.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/olx-auto.jpg?itok=1jDgl0kj
OLX Autos launches its third ad film with Rohit Shetty

India’s leading player in the pre-owned automobile segment OLX Autos, along with Bollywood director Rohit Shetty and actor Sharman Joshi have released their third ad film titled “Ghoomti Hui Car” under the ‘Shetty ke Car-Naame’ campaign.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/wallmax.jpg?itok=ZRF0wqLU
JKCement WallMaxX rolls out 360-degree campaign

JKCement WallMaxX has launched a digital-first campaign. The company has taken a 360-degree approach to amplify the message, starting with a series of quirky and intent-driven films on social media.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/4.jpg?itok=CiJMciki
Leo Burnett wins PepsiCo India's creative mandate

PepsiCo India has selected Publicis Groupe agency Leo Burnett India as its creative partner to drive long-term growth and momentum across its foods and beverages portfolio. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/2.jpg?itok=wLfTPj8_
upGrad on-boards Rakesh Raju as director of brand marketing

Strengthening its leadership team, Asia’s higher Edtech major upGrad has announced the appointment of Rakesh Raju as the director of brand marketing.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/love-depot.jpg?itok=DKApd7rG
TTK Healthcare launches “Love Depot”; goes live with campaign #ThePleasureIsAllYours

TTK Healthcare launches all-new sexual pleasure e-superstore Love Depot. With the launch of LoveDepot.com, Indians can now have pleasure as they please – attractively packaged and discreetly delivered to their homes.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/cannes.jpg?itok=L7QfZ3vR
Cannes Lions 2022: Decoding Pixel Party’s award-winning campaign

A wholly independent Indian content and experience company and one of the key partners behind the ‘The Unfiltered History Tour’ campaign Pixel Party has created history at the Cannes Lions: The International Festival of Creativity.

MAM Media and Advertising Ad Campaigns