MAM

Bulbul partners Unicommerce to grow live streaming eCommerce

Aims to simplify the fulfillment process of an exponentially growing operation

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/10/uni.jpg?itok=yDZKASSg

New Delhi: Bulbul, a live video shopping app, signed up with Unicommerce, a leading e-commerce enablement technology platform for managing the growth of its operations.

Bulbul partnered with Unicommerce to manage its growing orders. With Unicommerce’s warehouse management and vendor panel, Bulbul gets access to fulfilment technology to scale up the operations. It will also enable seamless fulfillment from the warehouse to the end customer and ensure the availability of a wider catalog through a panel which systematically updates availability of inventory.

Unicommerce will also help BulBul ensure that the seller base for the marketplace grows very quickly, enabling the marketplace to meet the growing consumer demand successfully.

“We continue to service new industries and are excited by the prospect of associating with Bulbul TV, who are heralding a new innovation in the social commerce domain, by ensuring an engaging video-based user interface for the end consumers. Serving as the backbone of such an exponentially growing social commerce platform has been a truly enriching experience for the team. We have been able to successfully implement the nuances that the new business models required,” says Kapil Makhija, CEO, Unicommerce.

On Bulbul users watch product videos and also interact live with the hosts to know more about the products. It sells items like gadgets, home, kitchen, apparel, cosmetics, fitness, health, beauty, and jewellery. The app launched in March 2019, has scaled to 2.5 Lakh orders a month and a GMV of Rs. 100 M.

Due to low prices of data, video consumption has grown exponentially, particularly in mid-tier cities. Players like Bulbul are leveraging video, gamificaiton, WhatsApp distribution, group buying behaviour etc to engage better with this audience. Social media channels such as Facebook, WhatsApp, and TikTok are also driving significant engagement across millions of users, with video content being shared 13 more times than image and text combined.

Bulbul is Unicommerce’s first partnership with a live video shopping platform. Unicommerce is a pioneer in servicing eCommerce sector with clients such as House of Anita Dongre, Being Human, TCNS (owner of W, Aurelia etc.) which sell multi-brand products across multiple channels.

Atit Jain, COO & Co-founder of Bulbul said, “As we scale up our operations, it is important to invest in the right technology platforms and partners to ensure that we are able to offer a superior experience to our customers. With a robust and scalable solution like Unicommerce as our warehouse management and vendor panel solution, we are fairly confident that we will be able to manage our supply chain operations much more seamlessly and we would be better prepared for our next phase of exponential growth.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/trp.jpg?itok=DtUKDw2U
Why marketers are quite unfazed by lack of TV news TRPs

NEW DELHI: The temporary halt that the Broadcast Audience Research Council (BARC) put on the issuance of the television rating point (TRP) of news channels three months ago is not bothering the marketing fraternity much. The observation was made by an elaborate panel consisting of some of the top...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/sukhleen.jpg?itok=_qiB69cB
RB relaunches Colin with the added benefit of germ removal

RB (Reckitt Benckiser), relaunched Colin, India’s No.1 glass and household cleaner brand in an all-new avatar today. The iconic Colin brand has been relaunched by RB India keeping in mind the current requirements of the Indian consumer. The new Colin not only delivers on its impeccable shine...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/kaushal.jpg?itok=F4aGRhPQ
Infidigit bags SEO mandate for cure.fit

NEW DELHI: Infidigit has won the SEO mandate for cure.fit, a health and fitness business. The Bengaluru-based start-up offers digital and offline offerings including fitness training, healthy meals, mental well-being, and primary care. As part of the mandate, Infidigit will extend its extensive SEO...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/sachin.jpg?itok=sKKQF95l
Bottle Openers wins the digital mandate for the Jaipur Literature Festival 2021

Bottle Openers is a full-service digital agency specializing in ‘Creative Performance’ that smartly integrates design with technology to showcase the brand’s communications with a streak of creativity. Backed by industry stalwarts from the best of Indian digital agencies, they operate with a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/motor.jpg?itok=B8QqAKwt
All-new MG Hector 2021 says ‘It’s a Human Thing to Evolve’

NEW DELHI: Following the launch of the all-new MG Hector 2021, MG Motor India has now joined hands with Cheil India to drive a nationwide, 360-degree marketing campaign. The campaign, named It’s a Human Thing to Evolve, builds on the idea of MG Hector’s It’s Human Thing and captures the internet...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/abhinav.jpg?itok=_yOYdL9s
Urban Company appoints Abhinav Tyagi as SVP - marketing

NEW DELHI: Urban Company (formerly UrbanClap) has brought on Abhinav Tyagi as SVP - marketing. The appointment is in sync with the company’s efforts to invest in and attract world-class leadership to further accelerate business growth. An alumnus of the Delhi College of Engineering and IIM...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/hul.jpg?itok=ckxBXVQ3
Bombay HC allows Sebamed’s filmstars kee nahi, science kee suno campaign

NEW DELHI: The Bombay high court has permitted German personal care brand Sebamed to continue with its advertising that calls out HUL brands Lux, Pears, and Dove along with Santoor for their harmful pH levels. HUL had moved the court against the ads, claiming that they “disparaged” and “denigrated...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/gas.jpg?itok=R_zWVkX2
Gas-O-Fast is all set to rule the market with new marketing strategies for 2021

Gas-O-Fast, a subsidiary of Delhi-based pharma and wellness company Mankind Pharma is all set to roll their marketing strategies and govern the market in 2021. Gas-O-Fast is known for its Ayurvedic antacid which comes with natural Jeera and natural Ajwain variants and is focused on establishing a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/duro.jpg?itok=DSkqgzj-
Pratik Gandhi relates how a Duroflex mattress helped him sleep better

NEW DELHI: Sleep solutions brand Duroflex has teamed up with Scam 1992 star and theatre actor Pratik Gandhi to create a video that shines the spotlight on the merits of sleeping on a research-backed branded mattress.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required