MAM

Budweiser Experiences announces multi-year global sponsorship with the Premier League and LaLiga

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/23/budwiser.jpg?itok=F6BFEPHV

MUMBAI: Budweiser Experiences today announced multi-year partnerships with two of the top international football leagues, the Premier League and LaLiga. As a long-time partner of the FIFA World Cup™ and supporter of football leagues and several national teams worldwide, Budweiser Experiences is proud to expand its support for the world’s game and connect to more football fans every year. These new partnerships will activate across five continents and in more than 20 countries* including the United Kingdom, China, South Africa, India, Chile and Nigeria, bringing fans closer to their football heroes through a series of unique programs across the globe.

Budweiser Experiences will launch its global ‘Be A King" campaign in conjunction with these partnerships. This campaign will inspire fans around the world by bringing them closer to the kings of the game. Activations will include limited edition packaging showcasing the iconic league trophies, exclusive viewing parties, broadcast media assets and content partnership designed to celebrate the greatness of the players on the field and the cultural impact of the players off the field. 

“We are excited to kick-off these long-term partnerships with the Premier League and LaLiga, two world-class football competitions. These partnerships will allow us to further connect with key consumers and football fans across the globe,” said Pedro Earp, Chief Marketing Officer at AB InBev. “We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.”

Commenting on the same, Kartikeya Sharma, VP Marketing – South Asia, AB InBev said “We are thrilled to partner with two of the top international football leagues - Premier League and LaLiga. Football has been a passion point for Indians and excitement around the sport has only grown over the years in the country. Tapping into this, we want to provide well-curated experiences as well as engaging content to our consumers, creating an opportunity to celebrate the spirit of the beautiful game together with fans locally as well globally.”

Premier League Interim Chief Executive Richard Masters said: “We are delighted to announce Budweiser Experiences as a new Premier League partner. Budweiser Experiences has a track record of innovative football sponsorships, including partnering with the FIFA World Cup™ over many years. We look forward to working together to bring our new partnership to life and capturing the imagination of our fans all over the world.”

LaLiga President Javier Tebas added: “We're committed to growing the passion for football around the world. This historic partnership will only add to the growing excitement and anticipation for this year’s season and we’re thrilled to have them as partners. The global visibility of Spanish clubs will be strengthened thanks to this agreement.”

Extending their efforts in India, Budweiser Experiences will keep up with the sporting frenzy by hosting live match screenings across relevant POCs, specially curated fan parks along with in-home experiences. Through the course of the season, Budweiser Experiences will also curate exclusive digital content celebrating iconic players, team and match instances, encompassing on-field and behind the scene moments. Building a more local connect, Budweiser Experiences will also partner with native ambassadors, influencers and fan clubs, to effectively brew the fervour in the country. To add to the overall on-ground sentiment, exciting merchandise will also be made available, ensuring Indian fans are truly part of the occasion.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/tata_tea.jpg?itok=ROzi88X9
Tata Tea Premium turns to Odisha with hyper-local advertising approach

NEW DELHI: Tata Tea is synonymous with its activism-led campaign – Jaago Re – that ran for nearly a decade and focused on multiple issues and subjects. It looked beyond the functional aspects of the tea advertising category and focused on self-actualisation - increased civic consciousness and...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/hi.jpg?itok=MEBGv8Lb
WhiteHat Jr brings in Hrithik Roshan for new campaign

WhiteHat Jr has roped in Bollywood actor Hrithik Roshan for its latest campaign, which urges students to book their free online coding class and sample the platform

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/dell-2.jpg?itok=1Y6LAqva
Dell is India’s most trusted brand: TRA report

Dell has achieved top spot as India’s most trusted brand, for the second year in a row, in TRA’s Brand Trust Report (BTR) 2020. In the second place is Mi Mobiles, which also led the mobile phone category for the first time this year. Samsung Mobiles secured the third place, followed by Apple iPhone...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/eros-group.jpg?itok=MbWcyT4D
DViO Digital to drive Eros Group’s omnichannel strategies in MENA region

Following a multi-agency pitch, Eros Group has appointed DViO Digital to drive their omnichannel strategies and plans in the MENA region.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/aesl.jpg?itok=CFGivyni
Aakash Education pushes ANTHE with a new spot

Aakash Educational Services has launched a new TV commercial on its flagship national scholarship exam, Aakash National Talent Hunt Exam (ANTHE 2020), on all major channels across languages in the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/homelane.jpg?itok=1FSJZAiI
HomeLane launches its first experience centre in Kolkata

Kolkata: As part of its operational scale-up, interior design company HomeLane is expanding its footprint in West Bengal. The company has launched its first experience centre in Chinar Park, north Kolkata. Spread over 2,500 square feet, the HomeLane experience centre offers potential customers and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/amjad_ali.jpg?itok=JCU6Duuo
Syed Amjad Ali moves on from Mullen Lintas

New Delhi: Syed Amjad Ali has moved on Mullen Lintas. He was serving as the president of the agency’s Delhi office since 2017. Ali was one of the founding members of the Mullen Lintas in 2015. During this time he worked on several brands such as Vistara, Honda Cars, Gionee Mobiles, Llyod, Zee TV,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/vishal-mehra.jpg?itok=rY6RqSV6
Vishal Mehra elevated to SVP 22feet Tribal Worldwide

NEW DELHI: Digital solutions agency 22feet Tribal Worldwide, from the DDB Mudra Group, recently elevated Vishal Mehra to the post of senior vice president. In his new role, he will be leading the Delhi branch for DDB Mudra Group and 22feet Tribal Worldwide, and will be responsible for digital...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required