MAM

Budweiser Experiences announces multi-year global sponsorship with the Premier League and LaLiga

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/23/budwiser.jpg?itok=UqRBk7TR

MUMBAI: Budweiser Experiences today announced multi-year partnerships with two of the top international football leagues, the Premier League and LaLiga. As a long-time partner of the FIFA World Cup™ and supporter of football leagues and several national teams worldwide, Budweiser Experiences is proud to expand its support for the world’s game and connect to more football fans every year. These new partnerships will activate across five continents and in more than 20 countries* including the United Kingdom, China, South Africa, India, Chile and Nigeria, bringing fans closer to their football heroes through a series of unique programs across the globe.

Budweiser Experiences will launch its global ‘Be A King" campaign in conjunction with these partnerships. This campaign will inspire fans around the world by bringing them closer to the kings of the game. Activations will include limited edition packaging showcasing the iconic league trophies, exclusive viewing parties, broadcast media assets and content partnership designed to celebrate the greatness of the players on the field and the cultural impact of the players off the field. 

“We are excited to kick-off these long-term partnerships with the Premier League and LaLiga, two world-class football competitions. These partnerships will allow us to further connect with key consumers and football fans across the globe,” said Pedro Earp, Chief Marketing Officer at AB InBev. “We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.”

Commenting on the same, Kartikeya Sharma, VP Marketing – South Asia, AB InBev said “We are thrilled to partner with two of the top international football leagues - Premier League and LaLiga. Football has been a passion point for Indians and excitement around the sport has only grown over the years in the country. Tapping into this, we want to provide well-curated experiences as well as engaging content to our consumers, creating an opportunity to celebrate the spirit of the beautiful game together with fans locally as well globally.”

Premier League Interim Chief Executive Richard Masters said: “We are delighted to announce Budweiser Experiences as a new Premier League partner. Budweiser Experiences has a track record of innovative football sponsorships, including partnering with the FIFA World Cup™ over many years. We look forward to working together to bring our new partnership to life and capturing the imagination of our fans all over the world.”

LaLiga President Javier Tebas added: “We're committed to growing the passion for football around the world. This historic partnership will only add to the growing excitement and anticipation for this year’s season and we’re thrilled to have them as partners. The global visibility of Spanish clubs will be strengthened thanks to this agreement.”

Extending their efforts in India, Budweiser Experiences will keep up with the sporting frenzy by hosting live match screenings across relevant POCs, specially curated fan parks along with in-home experiences. Through the course of the season, Budweiser Experiences will also curate exclusive digital content celebrating iconic players, team and match instances, encompassing on-field and behind the scene moments. Building a more local connect, Budweiser Experiences will also partner with native ambassadors, influencers and fan clubs, to effectively brew the fervour in the country. To add to the overall on-ground sentiment, exciting merchandise will also be made available, ensuring Indian fans are truly part of the occasion.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/ste.jpg?itok=hqpHydf8
Stellantis bolsters leadership team with key appointments in India

Mumbai: Automotive company Stellantis on Tuesday announced a slew of appointments to bolster its leadership team in India. All appointees will report to Stellantis India, CEO & managing director Roland Bouchara, the statement said. The latest development follows the recent remodeling of the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627974107209.jpg?itok=CeskjVOi
Mindshare India names Vipasha Bhuptani as communications planning lead for Content +

Mumbai: Mindshare India, GroupM’s flagship agency has announced the appointment of Vipasha Bhuptani as communications planning lead for the Content+ team. She will be based out of Mumbai and will report to Mindshare Content+ & partnerships, senior vice president, Ajay Mehta. In this role,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627969055488.jpg?itok=P8eVR4Az
OMG appoints Bharat Khatri as chief digital officer, APAC

Mumbai: Omnicom Media Group (OMG) has brought on board Bharat Khatri as chief digital officer for its operations across APAC. Khatri will be based in India and report to OMG APAC, chief investment officer, Paul Shepherd.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/avneet_singh.jpg?itok=ykNFmjUB
Digital marketing really worked for us during the pandemic: Super Plastronics's Avneet Singh Marwah

When the second-generation entrepreneur, Avneet Singh Marwah took over the reins of the company, it was still known for manufacturing plastic injection moulds which it started in the 1970s and 80's. He slowly steered it into what it is today – one of the country's largest TV manufacturing firms and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/shree_cement.jpg?itok=bQRpn-zD
Shree Cements to honour India's Olympic winners with special gesture

With Mirabai Chanu opening the medal tally at the 2021 Tokyo Olympics, the nation waits anxiously for India to bag more medals at the world's biggest sports event.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627904348277.jpg?itok=yxLp-L-n
ixigo introduces six independent directors to the board panel

Mumbai: Online travel app ixigo on Monday announced the appointment of six independent members to its board of directors.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/acko-perimeter-board.jpg?itok=g4PbFpKv
Dentsu Webchutney wins digital & social media mandate for ACKO

MUMBAI: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the social media mandate for digital insurance policy provider, ACKO General Insurance. The account was won following a multi-agency pitch. In four years, the insurance brand, with its entire operations...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627897161520.jpg?itok=eIcm2PmC
Manish Sharma becomes chairman and president at Panasonic India

Mumbai: Japanese electronics major Panasonic Corp on Monday announced the promotion of Manish Sharma to chairman and president of Panasonic India. In his new role, Sharma will assume responsibility for leading the Panasonic operational excellence India, and Panasonic India appliances company,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627893405465.jpg?itok=y67oBN1h
Glad U Came wins PR mandate for Indulgeo Essentials

MUMBAI: PR and influencer marketing agency, Glad U Came has bagged the PR mandate for Indulgeo Essentials, a luxury organic skincare and haircare brand. The Mumbai-based agency's team will be handling brand enhancement and influencer engagement for the brand.  The agency’s key responsibilities will...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required