MAM

Budweiser experiences and huf launch their global collection in india

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/25/budwiser.jpg?itok=u8PWxnXD

MUMBAI: Budweiser Experiences is back with their second drop of the year and this time it’s in collaboration with the leading global skate and streetwear brand, HUF. Following the international success of this iconic collection, the brand is all set to celebrate skate culture in India through the launch of this limited edition capsule. The collaboration features the HUF Dirtbag Crew spin on Budweiser’s classic script, bow-tie and label designs across a range of tees, hoodies, hats, button-ups, a retro-sportswear anorak and a vintage trucker denim jacket.

The collection is a true blend of skate culture and fashion, fusing the unique values of the allied brands through a timeless drop. In addition to the apparel line, Hufweiser collection also comprises of accessories including all-over print tote bags, insulated beer carriers, glass mugs, cruiser decks, slide sandals, ‘Come Back with a Six Pack’ doormats and a series of socks offered in collectible ‘Hufweiser’ cans. Rounding out the capsule is a special-edition Hupper 2 Hi, constructed in Bud’s signature-red canvas atop a beer-colored sole, and packaged in a 12-pack-inspired shoebox.

Commenting on the launch, Kartikeya Sharma, VP Marketing – South Asia, AB InBev opined “HUF is a true ambassador of skate culture worldwide and we are thrilled to have partnered with them for a unique collection. We are extremely excited to bring these pieces to the Indian shore and are certain that the synthesis of the brands will enable us to resonate with the skate fans in India. This drop is another effort to celebrate and support sub cultures in India and bring alive the synergies attached to the sport and fashion.”

The brand hosted a larger-than-life activation at BUDXMUMBAI, uniting Indian skating mavens, the likes of Darius C Bharucha and Abhishek, to truly bring to the fore the budding skating phenomena as it exists in the country. The gathering witnessed an eclectic fashion showcase featuring real skaters adorning the classic pieces from the collection. To add to the fervor, skaters present were seen performing staggering tricks on especially designed ramps stationed at the venue, reveling in the liberating spirit of the sport.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/mma.jpg?itok=MVIlS99p
India leads Mobile Ad Fraud across Asia with 62%: MMA's Ad Fraud Benchmark Report

MUMBAI: Mobile Marketing Association, a global non-profit organization, today released an Ad Fraud Benchmark Report on the state of mobile ad fraud in India. The report revealed interesting facts about the level of fraud, and its awareness in the country and aims to help marketers benchmark their...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/roy.jpg?itok=mWyVt_Wm
Ogilvy names Shouvik Roy as new head of Ogilvy Delhi

MUMBAI: Ogilvy has announced the appointment of Shouvik Roy as president & head of office, Ogilvy Delhi. Having over two decades of experience in brand consulting, design, marketing and advertising, Roy will join Ogilvy Delhi on 5 December 2019 and will report to Ogilvy India CEO Kunal Jeswani.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/avon.jpg?itok=nkRrFSK3
AVON ties-up with Ace Fashion Designer, Colleges and Malls for ‘Take A #BreastBreak’ campaign

MUMBAI – AVON, the global beauty brand that has always stood for women continues its crusade to prevent and fight Breast Cancer with its campaign Take a #BreastBreak. AVON kick started the campaign in October by collaborating with India Runway Week to host an exclusive fashion show with designer...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/Kartik_Aaryan-Tara_Sutaria.jpg?itok=Pf0W4MGc
ITC Engage launches new range of fragrances

MUMBAI: ITC’s one of the leading fragrance brand, Engage has announced the launch of its new range of fragrances with Kartik Aaryan and Tara Sutaria. Engage celebrates romance in its true spirit which is magnetic, charming, enigmatic and playful. Kartik and Tara embody the brand persona of Engage...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/rerer2.jpg?itok=0OIvZGLs
Is TV Still The Most Effective Ad Medium?

"TV not only remains the most effective medium - almost twice as much as the rest, making advertisers earn more money than any other medium - but it is also the most efficient in terms of retention rate." Television generates a higher ROI than the rest of the media in three of the four categories...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/godrej.jpg?itok=qx7OmHUg
Godrej Locks, VICE Media India unveil documentary on Home Safety

MUMBAI: On the eve of Home Safety Day today, Godrej Locks has collaborated with VICE Media India, to release an original documentary featuring different kinds of home safety experts, explaining what makes a home vulnerable and how one can protect themselves from the dangers of theft. This...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/citreon.jpg?itok=QLU9-ZCD
Citroën India launches #InspiredByChildren campaign on Children’s Day

MUMBAI: Citroën, part of the auto conglomerate, Groupe PSA has launched its latest campaign #InspiredByChildren, on Children’s Day. This digital campaign is the sequel of the #InspiredByIndia campaign, which saw an overwhelming response from participants. The campaign increased the Citroën follower...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/campaign.jpg?itok=A2amvGdg
INORBIT launches #TweetYourLove campaign

MUMBAI: #TweetYourLove by Inorbit mall was one such initiative that received a warm welcome by over 1000+ kids on Children’s Day. Inorbit in association with Save the Children India, an NGO that works towards the betterment of underprivileged kids, exercised this campaign urging people to show...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/art.jpg?itok=4j0N4kbu
Faber-Castell India announces annual offline campaign 'Art With Purpose 2019'

MUMBAI: After a successful run last year, Faber- Castell India announces their annual offline campaign “Art with Purpose, 2019”. The theme for this year is “The Sport that I Love”, encouraging participants to celebrate and pay tribute to a sport they feel passionately about.  

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories