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Britannia Good Day gets celebrities to swap roles in its new campaign

The campaign promotes the Britannia Good Day Surprise pack.

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Mumbai: Bakery Foods Company, Britannia Industries Limited has roped in entertainment industry stalwarts for their latest campaign.

Under the most seemingly familiar things in life, lie the happiest surprises! Britannia Good Day brought to the table a first-of-its-kind campaign full of fun, swaps, and surprises.

The brand roped in key influencers including the renowned Tollywood director Gautham Menon, Karan Johar, Udit Narayan, Baba Sehgal, and south Indian entertainer RJ Balaji. Each with their distinctive styles and nuances surprises the audience in a never-seen-before avatar.

One of the videos show Karan Johar trying his hand at stand-up comedy, while Zakir Khan is hosting one of Johar’s shows, then the 90s famous rapper Baba Sehgal is seen singing Udit Narayan's romantic song, while the singer is seen doing a rap. All the celebrities perform the surprising acts as a teaser for a bigger surprise - the Britannia Good Day Surprise pack.

The brand is keeping the surprise under wraps and urging customers to go and buy one.

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