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Britannia 50-50 forays into fusion snacking segment with Potazos

The new product combines the tangy and filling propositions of chips and biscuits.

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Mumbai: Popular cracker biscuit brand, Britannia 5050 has entered the fusion snacks space with the launch of ‘5050 Potazos’ – the 50 potato chip 50 biscuit product. The new addition to the 50-50 brand basket is an interesting fusion of these two most loved snacking formats in the country.

Britannia 5050 Potazos is thin, crispy, and delivers the familiar ‘masaledar’ flavors of a potato chip in a biscuit format. It has been made to satiate hunger as well as provide a lip-smacking snack experience, reads the official statement. 

The product was rated by consumers as the ‘best new product’ in the snacking space, with 90 per cent of consumers giving it a ‘definitely buy' rating in a nationwide consumer survey undertaken by the company in the run up to the launch, it added.

“For almost 30 years, Britannia 5050 has been the brand that has given consumers the best of two experiences in one delectable product. Whether it is our classic Sweet & Salt Biscuits or Maska Chaska, Britannia 50-50 knows best that it takes ‘two to tango’," said Britannia Industries, VP- marketing, Vinay Subramanyam. “Britannia 50-50 Potazos is a terrific addition to the 50-50 brand and we believe this product can source from both the biscuits market and the salted snacks market, which are the largest two categories in food in the country."

5050 Potazos will be launched in Assam and North East markets in July and will roll out in the rest of the country in the coming months.

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