NEW DELHI: Brilloca, the maker of bathware brand Hindware, has appointed Sudhanshu Pokhriyal as the chief operating officer of its bath products business.

In his new role, Pokhriyal will be responsible for driving new growth opportunities in the bath and sanitaryware business and will oversee key business functions, such as sales & marketing, services, commercial sales, business development and product management. He will report to Sanjay Kalra, CEO of bath products & tiles.

A dynamic professional with over two decades of experience, Pokhriyal has worked across organizations in various leadership capacities, including Asian Paints, Coca Cola and SC Johnson.

Sandip Somany, chairman and MD of Brilloca Ltd said, “I am excited to welcome Sudhanshu on board. He brings in the desired expertise to this new role given his prior experience with consumer and retail sectors. He has an impressive track record of driving growth for leading companies and he is the right fit for Brilloca.”

CEO of bath products & tiles Sanjay Kalra added, “As we aggressively move forward to pursue new growth opportunities amidst a challenging global scenario, we are happy to have Sudhanshu on board at Brilloca. I am confident that he will add great value to our efforts as we continue to strengthen Brilloca as one of India’s leading bathware solutions entity.”