Mumbai: Future Group’s retail discount chain, Brand Factory has launched a new campaign #365OrNothing that urges us to celebrate womanhood 365 days. The hard-hitting digital ad campaign aims at breaking the stereotypical habit of celebrating, recognizing women and being respectful only on one day. 

The messaging resonates with the brand’s core value and proposition of #Discounts356days which lets the consumers purchase their favourite brands at the most discounted rates. It is definitely a unique campaign as it champions to break the stereotype and yet remain in touch with the essence of women’s day.

The ad-film captures real-life instances that a woman faces, from receiving a horde of WhatsApp messages, roses etc., and highlights how they ought to be treated throughout the year. Brand Factory narrates that people should continue the same behaviour irrespective of what day it is. 

Link: http://bit.ly/BF_WomensDay

The digital campaign was launched on various online platforms such as YouTube, Facebook, Instagram and Twitter amongst others. A series of posts, teasers and contests will be running across the social media platforms to engage with shoppers. The engaging contests will give shoppers a chance to express their views on this topic. The most gripping responses will get a chance to shop for free at Brand Factory.

Roch D’Souza, CMO, Brand Factory commented “As a brand, we always try to have a different narrative pertaining to the occasion while keeping our core values and proposition in focus. So, on this Women’s Day, we wanted to break the clutter and urge people to recognize women and be respectful all the year round. Alongside, we also wanted women to know that they are special, not just this one day but all 365 days. We are giving a platform to our customers to buy their favourite premium brands at highly discounted prices and feel special every day. We believe that women deserve nothing less. Hence 365 days or nothing!”