MUMBAI: One of India’s leading FMCG major, Emami has roped in Bollywood actor Bipasha Basu for BoroPlus. The sultry diva will be endorsing a new face wash range of BoroPlus which is going to be launched soon.

The glam quotient of the brand BoroPlus has got a major shot-in-the arm with the joining of Bipasha Basu to its brand wagon of celebrities. The brand endorsers’ list already boasts of star power of legendary actor Amitabh Bachchan and Kareena Kapoor Khan.

On the occasion of this announcement, Emami director Priti A. Sureka said, “Emami has been associated with Bipasha Basu for its Vasocare brand. Now, it is our privilege to get associated with her for another - the power brand BoroPlus. Bipasha is synonymous with beauty, glamour and talent and we feel that her personality will complement the brand image of BoroPlus.  It is also a big boost for the brand to have on board two Bollywood divas Kareena and Bipasha along with the star power of the legendary actor Amitabh Bachchan.”

BoroPlus Antiseptic Cream is backed by the combined star power of Amitabh Bachchan and Kareena Kapoor Khan, while Kareena also endorses BoroPlus Advanced Moisturising Lotion.

The Rs 400 crore Boroplus portfolio currently comprises brands-for-all-seasons:  BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.  

BoroPlus is India’s largest selling antiseptic cream with 74 per cent market share and is also the highest selling antiseptic cream in Ukraine, Russia and Nepal. BoroPlus Antiseptic Cream has grown at a healthy CAGR of 12 per cent in last three years.