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BookMyShow’s new campaign marries entertainment and safety

The ‘Unlocking Life’ films take viewers down memory lane while capturing the new face of India’s o

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NEW DELHI: BookMyShow has released its latest campaign film ‘Unlocking Life’ which explores the theme of people revisiting their favourite forms of out-of-home entertainment experiences in the new normal. 

The ‘Unlocking Life’ campaign comes at a time when the entertainment sector in the country is witnessing a revival after a six month-long pause, giving millions of Indians a much needed respite from the no-show phase.

The film highlights BookMyShow’s ‘My Safety First’ feature – the first ever safety shield tag, which helps users make an informed choice and enjoy an absolutely safe and secure entertainment experience.

BookMyShow COO - cinemas Ashish Saksena said, “BookMyShow is thrilled to welcome audiences to their favourite formats of out-of-home entertainment, yet again! We understand that health and safety of all stakeholders is of utmost importance, now more than ever, and will be a key driver in reviving the entertainment ecosystem in India. The ‘Unlocking Life’ campaign aims at redefining the vast array of entertainment experiences and how they will be rolled out even whilst retaining the same measure of fun and vibrancy, as audiences finally gear up to step out and make memories with their loved ones, in these extraordinary times. The ‘My Safety First’ feature on our platform further strengthens our promise of providing safe entertainment to our users, and we urge all entertainment-lovers to make an informed decision as they get ready to experience entertainment in its new avatar, like never before.”

The ‘My Safety First’ tag will highlight various safety indicators available across all movies and events listed on the platform, such as social distancing-based seating, thermal screening, contactless security check, availability of hand sanitizers, daily temperature check for staff members, availability of packaged food & beverages, limited occupancy in restrooms, compulsory masks, sanitization before every show amongst others, enabling users to see the various safety measures employed by partners and make an informed decision before they step out to be a part of their favorite out-of-home entertainment experience.

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