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Bombay Shaving Company’s new ad surprises viewers with VFX

The video is about a frequent dilemma faced by women during the lockdown.

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MUMBAI: The Bombay Shaving Company has launched a first of its kind video campaign that is wowing social media with the use of visual effects.

The ad for the brand’s Defender for Her razor is about a frequent dilemma faced by women this year during the lockdown. During a video call, Four More Shots Please! star Bani J explains her need for a quick fix grooming solution to her co-star Manvi Gagroo. With salons closed and an impending shoot the next day, Bani’s at a loss what to do, when Manvi offers her the solution – the Defender for her razor. With some visual effects wizardry, she passes on the razor through the screen to her distraught friend and Bani thanks her for “Shaving my day.”

EiPi Media founder and CEO Rohit Reddy said the VFX aspect of the razor coming out the screen took hours of trial and error. "This being our first attempt meant putting in long hours to bridge the gap between concept and execution. Until now the VFX was limited to the movie screens and requires chroma key technology. In this video we did not use any green screen or chroma set up."

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