MAM

Bombay Shaving Company ropes in Kartik Aryan as new brand ambassador

Kartik will be endorsing the company’s shave and facial grooming range

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/28/kart.jpg?itok=6kD-GRo7

MUMBAI: Bombay Shaving Company a men’s grooming brand has roped in Kartik Aaryan as its new brand ambassador to further, strengthen the brand’s appeal and induce trials from soft customers. Kartik will be endorsing Bombay Shaving Company’s shave and facial grooming range. With this association Bombay Shaving Company- a digital-first FMCG brand aims to connect with the millennial audience who loves to experiment with their look while keeping up with the trend.

Kartik made his acting debut in 2011 with Pyaar Ka Punchnama. He subsequently appeared in two more romantic comedies, Pyaar Ka Punchnama 2  and Sonu Ke Titu Ki Sweety, both of which were blockbusters. In 2019 he followed the success graph with Luka Chuppi and the recently released superhit Pati Patni Aur Woh. Kartik has now bagged several big-budget projects including Imtiaz Ali's intense romantic drama Love Aaj Kal, Bhool Bhulaiyaa 2 and Dostana 2. 

Kartik's boyish good looks have made him a heartthrob of India and have overshadowed many peers of his generation.   

Kartik Aaryan on his association with Bombay Shaving Company commented, “Bombay Shaving Company is a millennial brand driven by innovation and technology. I love to experiment with my looks and I look forward to working with the team in building a brand that helps men look their best.”

On the partnership, Bombay Shaving Company CEO and founder Shantanu Deshpande said, “Ever since we launched, Bombay Shaving Company has grown to be one of the most successful men’s skincare and grooming innovations in the country and has played a lead role in the premium segment, offering the consumers a unique and indulgent experience. We wanted a celebrity who not only endorses but believes in the product too. Kartik exudes those vibes quite strongly and brings a relatability quotient to the table. Kartik embodies the spirit of a young, feisty startup - he is self-made in an industry where it is rare, has garnered fanfare based on his talent alone. His appeal among the younger audience is exceptional and we believe he will play a big role in Bombay Shaving Companybecoming a salient brand for men.”

Launched in 2016, Bombay Shaving Company started as a direct to consumer premium experiential shaving regimen but has quickly expanded into skin, beard and bath categories. Bombay Shaving Company is bullish and will focus on offline expansion with its current footprint of 3,000 stores to 10,000 stores in the coming months. Bombay Shaving Company currently has more than 2.5 lakh customers and aims to become an INR 100 crore brand in the next 12-15 months.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/The-Red-Abby_-Jury.jpg?itok=iIFDbv_y
Red Abby to adjudge the best communication programmes that fight violence against women

MUMBAI: The Advertising Club and the Advertising Agencies Association of India (AAAI) will launch ‘The Red Abby’ award as a part of Goafest 2020.  ‘The Red Abby’ awards have been instituted to acknowledge the best creative works that address the issue of violence against women in society. The jury...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/admitad.jpg?itok=5WteI1UN
Admitad drove sales worth $65 million through affiliate marketing in India in 2019, reveals Admitad Annual Affiliate Report 2020

MUMBAI: Global affiliate network Admitad released its annual Affiliate Report 2020 which studies trends in the international affiliate marketing industry, identifying the global market growth drivers over the past year. The report provides an in-depth understanding of the region-wise shift to the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/inox.jpg?itok=U5p1KxnV
INOX deploys Dolby Multichannel Amplifiers

MUMBAI: Cinema chain INOX Leisure Limited (INOX) today extended its strategic partnership with Dolby, a leader in immersive entertainment experiences to provide the best in class cinema solutions. With Dolby Atmos screens already present at INOX multiplexes across the country, INOX today announced...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/rishi.jpg?itok=AH6N3qQ_
Rishi Khiani to step down from Ant Farm to build a startup in the Job-tech space

MUMBAI: Serial innovator Rishi Khiani has announced that he will be stepping down from day-to-day operations at Ant Farm, a digital innovation company that he founded in 2013. While he steps down from his operational role, Rishi will continue to be a promoter shareholder in Ant Farm and its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/davidson.jpg?itok=4DXJ4RcF
Harley-Davidson India launches #FreedomStoriesIndia : Social media campaign highlighting unique stories of Harley Riders

MUMBAI: Building on its approach to transform owners into brand ambassadors, Harley-Davidson India has launched an innovative campaign on social media that also inspires the new wave of riders. Harley-Davidson’s #FreedomStoriesIndia is an initiative that captures the journeys and philosophies of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/mumbai.jpg?itok=a2_bNNUt
Marriott International and Mumbai Indians Announce Sponsorship Agreement For Next 3 Indian Premier League Seasons

MUMBAI: Marriott International and the Mumbai Indians, the most successful and internationally recognized brand of the Indian premier League (IPL) including 2019 season champion today announced a multi-year partnership, giving members of Marriott Bonvoy, the award-winning travel programme from...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/thappad.jpg?itok=SUzPS33s
Hygiene brand Pee Safe partners with 'Thappad'

MUMBAI: Pee Safe, India’s leading personal hygiene and wellness brand, has collaborated with the movie Thappad starring Taapsee Pannu. A video featuring Taapsee went live ahead of International Women’s Day 2020. It is trending as #BeSafewithPeeSafe on various social media platforms.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/tra.jpg?itok=SFn0s9wx
Samsung is India’s most desired brand; Sony TV fourth in the list

MUMBAI: South Korean mobile brand Samsung has topped the list of TRA’s Most Desired Brands 2020. The next spot is followed by Apple which has moved one rank up as compared to last year. Apple steadily climbed rank from 290 in the year 2015 to now being second. Samsung has secured its place in the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/dadasaheb.jpg?itok=uosKGtwz
PNG Jewellers honoured at Dadasaheb Phalke International Film Festival Awards 2020

MUMBAI: PNG Jewellers, the 187 Years legacy jewellery the brand was awarded the token of appreciation at Dadasaheb Phalke International Film Festival Awards 2020 for “Excellence in Jewellery- Retail”. The prestigious appreciation letter was received by Dr. Saurabh Gadgil, Managing Director, PNG...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required