Bombay Shaving Company elevates Deepak Gupta to co-founder 

Mumbai: Bombay Shaving Company and Bombae’s holding company, Visage Lines Personal Care Pvt Ltd., on Tuesday announced the elevation of their chief operating officer (COO), Deepak Gupta, to co-founder & COO.

With a decade of experience at Colgate-Palmolive India & China, Gupta joined Bombay Shaving Company as chief revenue officer in 2019. He rose quickly through the ranks by taking ownership of company operations across the supply chain, product development, growth, and overall P&L. He was elevated to chief operating officer (COO) in June 2021.

In the last year and a half, he has led expansion of the company into multiple strategic businesses, ranging from scaling Bombay Shaving Company into a serious omnichannel business challenging incumbent players to foraying into women’s hair removal with the launch of ‘Bombae’ as well as building a D2C services arm for the holding company. Under his leadership, Visage Lines has grown 6X in revenues, houses over 250 employees, and has established itself as the brand of choice for the discerning consumer of today.

"The company Gupta joined and the company today are very different. He has built it with me as a trusted partner. His strategic intellect, appetite for delivery, and the trust the entire organisation and board place in him are exemplary. He is (and has been) a true partner and co-founder in building a company we are all proud of. Thrilled to formalise his role," said Bombay Shaving Company founder & CEO Shantanu Deshpande.

"Gupta is a fab operator and has the confidence of the board. He has built the company side by side with Deshpande and is crucial for the future. Founders have to combine vision, strategy, and execution, and Gupta and Deshpande symbolise this. His elevation is a hallmark that professionals can make the best mark in startups," stated Sixth Sense founder and Bombay Shaving Company board member Nikhil Vora.

"I am truly honoured and grateful for this elevation & the trust that Deshpande & the board have shown in me. I continue to be inspired by the culture of ownership and the strategic vision of the organisation. With our limitless team & innovation pipeline, we are best positioned to cross the Rs 500 crore ARR mark in the next six-eight quarters. I am thrilled and earnestly looking forward to this new phase and partnership with Shantanu to make BSC and Bombae ‘formidable game-changers’ in personal care in India and globally," stated Gupta.

Bombay Shaving Company was founded in 2016 as a D2C brand with a mission to disrupt the men’s grooming space. Gupta has steered the organisation to become an omnichannel institution across multiple arms and capabilities. The elevation to co-founder is a rare phenomenon that recognises path-changing contributions to building an organisation. From the perspective of a founder, this signals true partnership and a long-term commitment to building together. A handful of erstwhile startups such as Zomato, Blinkit, Rebel Foods, HomeLane, and Housejoy have done this in the past.