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Bombay Shaving Company appoints Varun Gupta as senior vice president - growth

Previously, Gupta led the launch network for RP - Sanjiv Goenka Group's FMCG business.

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MUMBAI: Personal care brand, Bombay Shaving Company has appointed Varun Gupta as senior vice president – growth. With this appointment, the Delhi based grooming and hair removal brand further strengthens its executive leadership to deliver on its mission of “of reaching two crore bathrooms, with five products per bathroom, creating ten minutes of happiness”, in the next 12-16 quarters, the company said in a statement.  

The Company will rely on Gupta’s D2C-to-Omnichannel expertise to stitch together consumer experiences with solid, long-term business outcomes going forward, as it aims to become IPO ready soon.

Gupta was the founding member of ‘Too Yumm!’ & ‘The Gift Studio’ during his time at the RP - Sanjiv Goenka Group, having led the launch network for their FMCG business with ‘Too Yumm!’. He has also had stints at Unilever and Pepsico.

"Varun brings a wonderful blend of technology understanding, customer centricity, entrepreneurial zeal and large business pedigree - qualities that will take Bombay Shaving Company into the future. Right through his career, he has demonstrated a remarkable ability to navigate complexity and uncertainty to shape sustainably profitable businesses, making him a truly valuable addition for us," Bombay Shaving Company founder & CEO Shantanu Deshpande said.

"Direct to Consumer space gives an opportunity to engage with past and future audiences in ways that are richer and non-transactional. Online channels, on the other hand, address customers with immediate intent. With unconventional channels like Quick Commerce taking rapid strides, the opportunities are immense. I look forward to building on the great work done by the team across D2C and other channels; and make BSC’s vision in the country a reality!" Varun Gupta said on his appointment.

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