MAM

BMB floats JV with Madison to enter India

MUMBAI: UK-based advertising and PR agency Beattie McGuinness Bungay, popularly known as BMB, is entering into the Indian market through an equal joint venture with Madison World.
 
Madison‘s ad agency MC2 will be merged into the joint venture entity that will offer creative services to advertisers.


Prabha Prabhu will take up the role of chief executive officer of the JV.


The company will set up an office in Mumbai and a chief creative officer from UK will be appointed soon.
 
"For a long time now, we have been exploring various options to beef up our creative offering...with this initiative, we have filled an important gap in Madison World offering across all communication functions," Madison CMD Sam Balsara said in a statement.
 
BMB was founded in May 2005 by TBWA London former chairman and creative director Trevor Beattie, CEO chief executive Andrew McGuinness and deputy creative director Bil Bungay.


BMB has offices in the UK and US and employs about 100 people. It has a rich list of clients including Samsung, Diageo, Thompson, Cobra, MCCain Carling and Penguin.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/saatchi.jpg?itok=VzDpNBTr
Scarecrow M&C Saatchi Appoints Vijay Assudani as creative director

NEW DELHI: In a move to strengthen its creative team, Scarecrow M&C Saatchi recently appointed Vijay Assudani as creative director.  Prior to this he worked with Lowe Lintas and before that, he was in Leo Burnett Orchard. Vijay has worked on brands like ICICI Prudential Life Insurance, Videocon...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/sriram.jpg?itok=kGVojePj
Moving Walls appoints D Sriram to board of advisory

NEW DELHI: Moving Walls has appointed D Sriram, current chairman of Ebiquity China, to its board of advisory to upscale its business transformation and expand its business in north Asia. Sriram said, "I've long been a fan of the power of data and programmatic buying and the promise it holds of...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/wojoo.jpg?itok=7l084VNo
Qwikcilver launches ‘The Gifting Carnival’ for festive season

BENGALURU: Following participation from over 200 brands in 20 categories, Qwikcilver, a Pine Labs company, and a global leader in end-to-end gifting and stored value solutions today announced the launch of the second edition of ‘The Gifting Carnival’. Kickstarting in two phases, the first phase has...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/vivo.jpg?itok=MTqpz5bP
#BoycottIPL trends as Vivo retains title sponsorship

NEW DELHI: Talk about brand image and India’s favourite sporting tournament, Indian Premier League (IPL), has found itself in a tough spot after the news of it retaining Chinese mobile brand Vivo as its title sponsor came out last evening. Soon after, #BoycottIPL started trending across social...

MAM Media and Advertising Sponsorship
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/okc.jpg?itok=SP5czZAR
OkCupid rolls out new product feature Stacks

NEW DELHI: This week OkCupid is rolling out the biggest mobile app redesign globally in the brand’s history, including playful icons and a new matching system — “Stacks” —  that consolidates multiple discovery methods into one, making it even more fun to find the type of person you’re looking for....

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/svf.jpg?itok=aiMcuoB_
SVF Brands and ITC Nimyle collaborate to unveil the Nimyle Petathon campaign

SVF Brands and ITC Nimyle have joined hands, yet again, for a new campaign launched today titled #NimylePetathon. This is an exclusive initiative to secure our beloved pets from any kind of germs by keeping the floors clean and safe for them.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/Nishant%20Pitti.jpg?itok=O3dlAi_E
"We are focusing on ROI marketing spends": EaseMyTrip's Nishant Pitti

NEW DELHI: The travel industry had come to a standstill until domestic flights resumed. EaseMyTrip.com co-founder and CEO Nishant Pitti shares that the situation for the travel industry is slowly improving with a daily increase in the number of passengers for domestic travel. 

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/Ajay%20Mehta.jpg?itok=n4hlR6YH
Local, corporate & digital is Kinetic India's OOH plan

NEW DELHI: The Covid2019 pandemic seems to have hit some industries harder than others, including events, experiential and out of home (OOH). The OOH industry saw a good year in 2019. According to the FICCI-KPMG report, the industry witnessed a growth of five per cent to reach a size of Rs 34...

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/Raksha%20Bandhan.jpg?itok=C0UZC-Q9
Brands ride high on Raksha Bandhan ad campaigns

NEW DELHI: Raksha Bandhan is a festival of love and bond between a brother and sister and is all about creating special moments. As businesses across verticals have started operations, brands are encashing the opportunity through campaigns over digital media. The foremost reason brands roll out...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required