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"BLUED Collaborates with SHUBH MANGAL ZYADA SAAVDHAN" ran contest for LGBTQI+ Community

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MUMBAI: Blued, India’s largest gay social dating app collaborated with the movie Shubh Mangal Zyada Saavdhan and announced a contest letting the winners meet and greet the star cast of Shubh Mangal Zyada Saavdhan; Ayushmann Khurrana and Jitendra Kumar. The much talked about social romantic comedy drama Shubh Mangal Zyada Saavdhan is all set to cut across several gender and sexuality barriers by being one of the first mainstream Hindi film industry feature length films based on the sensitive topic of same-sex marriage. The film features the versatile actor and current heart throb of the nation Ayushmann Khurrana with Jitendra Kumar, Gajraj Rao, and Neena Gupta. This film is anticipated to be one of the biggest hits of the year while addressing crucially sensitive topic of LGBTQI+ identity proclaiming that love is love irrespective of gender stereotype.

The spokesperson for Blued Mr. Sanyam Sharma - Marketing Director, Blued India commented, “Blued is the largest gay social app in India. While we have done out of the box campaigns in India, which focusses on strengthening the LGBTQI+ community with Shubh Mangal Zyada Saavdhan, being associated as exclusive dating partner, we aim at registering our presence as a brand which will always stand for the community rights and position our brand strongly to help the LGBTQ community in India.”

One of the winners, Mr. Jayant went out to comment on the still prevalent injustices which LGBTQI+ members have to face in the current Indian society even after the decimalization of the section 377. He said, “Although the act of love has been decriminalized but still the stigma is so deep rooted in the Indian psyche that we feel suffocated. With films like Shubh Mangal Zyada Saavdhan and apps like Blued, we at least get a chance to breathe freely and come into the limelight with the dignity that we deserve but haven’t ever received. I am very thankful to Blued for giving us this opportunity to meet Ayushmann sir and hear his enlightening thoughts of the gender identity crisis that I and many of my friends face on a day to day basis.”

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