MAM

Birla Sun Life Insurance appoints Taproot India as its creative agency

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/22/Birla%20Sun%20Life.jpg?itok=xsefK1B7

MUMBAI: Birla Sun Life Insurance (BSLI), the insurance arm of Aditya Birla Financial Services Group, announced the appointment of Taproot India as it creative partner.

Birla Sun Life Insurance had invited four agencies to share their strategy and creative recommendations, namely, McCann Erickson, JWT India, Taproot India and Scarecrow. The incumbent agency is JWT India and has partnered BSLI for over five years.

Speaking on the appointment, Aditya Birla Group CMO financial services Ajay Kakar said, “Today, the Life insurance industry is at an inflection point in India. There is an opportunity for us to redefine the role that this industry can play in the life of mass India. At Birla Sun Life Insurance, we remain committed to our chosen strategy to provoke mass India to self-realise the importance of life insurance in their lives, as a source of certainty in a rather uncertain world. With Taproot India, we have found an agency that not only guide and partner with us in the creative expression of our brand, but more importantly, also help us strategise for the way forward.”

Taproot India co-founder and chief creative officer Agnello Dias said, “Birla Sun Life insurance, as a brand, is very passionate about its business and operates with great clarity, sharp insights and a strong point of view. As its communication partner, we look forward to making the brand even more relevant to consumers than it is.”

“Birla Sun Life Insurance has done some brave work in the past in the insurance category. It is seen as a leader and we are very excited to work with the brand. Birla Sun Life insurance will also add a different dimension to the Taproot portfolio,” said Taproot India co-founder and chief creative officer Santosh Padhi.

“Despite the presence of many players in this category, a strong brand with a clear agenda will always have the opportunity to create interesting brand conversations. We are more than delighted to partner Birla Sun Life Insurance in its journey ahead,” added Taproot India CEO Umesh Shrikhande.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/09j4e1pf.jpg?itok=s0_QQKsI
More than One lakh Indians Fail Godrej Security Solutions’ Home Locker Break-In Challenge

Mumbai: India’s largest and trusted home security solutions provider, Godrej Security Solution, today completed 150 days of its unique Break-in Challenge. During the first phase of the challenge, held across eight key metro cities of the country, over 1 lakh consumers partook but failed to break...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/india.jpg?itok=-scoFQUL
New TVC by ESSCO Jaquar strikes a cross-generational chord

ESSCO pioneered the concept of branded bath fittings in India, since its inception in 1960. From being the sought after, only ‘stylish’, ‘branded’ option available in the market in contrast to the plastic variants available in the unorganised sector – to becoming the go to brand in the value...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/ipl.jpg?itok=7i4M5VB8
How Too Yum hit a six with the IPL

MUMBAI: Bang for the buck. That’s what brand and marketing managers look for whenever they put their money behind an event. And one such property that has been gaining marketers’ interest over the years is the Indian Premier League (IPL).

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/firstpost.jpg?itok=TEqRaGEo
Firstpost’s Tech2 announces its first-ever digital youth festival

MUMBAI: Innovation, that tremendous leap of the imagination from the impossible to the possible, is essential to human nature and to all progress. Through innovation, we outsmarted our hominine relatives, tamed fire, built empires and stand every day on the cusp of new adventures. Celebrating the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/kids.jpg?itok=x_t_vswF
OTMC Adds 100 New Kids Animation Movies to it Library

MUMBAI: One Take Media Co. as a content Hub understands the importance of continuously refreshing its content library and adding newer titles in a timely mannered. This is crucial for keeping the customer engaged, ensuring customer satisfaction and maintaining stickiness to the platform.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/ajay.jpg?itok=wtqUoOiK
Wavemaker elevates Ajay Gupte as CEO Wavemaker South Asia

MUMBAI: Wavemaker announced the appointment of Ajay Gupte as chief executive officer for Wavemaker, South Asia. Gupte who is currently COO of Wavemaker India, takes over from Kartik Sharma who steps down to pursue other opportunities in the industry. He will continue to be based out of Wavemaker...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/yogesh.jpg?itok=E8DX3TzD
SoCheers appoints Yogesh Bhusare as creative group head - design

MUMBAI: SoCheers, a digital-first marketing and advertising agency based out of Mumbai has announced the appointment of Yogesh Bhusare as its Creative Group Head - Design. Bhusare will lead the talented team of designers at SoCheers and will report into Co-founder & CEO, Mehul Gupta.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/Virat_Kohli-Sai_Srinivas.jpg?itok=ROpbB7k4
Mobile Premier League and Indian Cricket Captain Virat Kohli renew association

Bangalore: India’s biggest mobile gaming and skill monetisation platform Mobile Premier League (MPL) and Indian Cricket Captain Virat Kohli have renewed their association for another year. Kohli will continue to represent and endorse the brand across channels.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/Mother_Dairy.jpg?itok=LUkib_Dn
Mother Dairy ups marketing spends by 50% for new "Rishton Ka Swad Badhaye" campaign

MUMBAI: The ongoing economic slowdown is bugging a lot of brands and marketers out there but Mother Dairy is utilising the slight slump in the financial market to expand its footprints within the country. The brand has recently announced its new brand positioning with a fresh “Rishton Ka Swad...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories