NEW DELHI: Beer brand Bira 91 has released its debut music video ‘Always Summer’ featuring singer-songwriter and musician Prateek Kuhad. Bira 91 synced this beautiful track titled Kho Jaane Do with him to celebrate that warm feeling of summer with a cold beer by one’s side. The film captures precious moments indoors that we all witnessed this year, leaving one with a hope of a joyful outdoor summer very soon.  

Kho Jaane Do by Prateek Kuhad is featured as the video’s main background score. The film looks back at the times when we enjoyed carefree and happy summer days – outdoors, meeting friends, going for trips and unwinding, to the one in 2020 where we spent our entire summer indoors; we found new ways of spending time by picking up new hobbies, learning new skills, strengthening our relationships with family and friends, and found new reasons to celebrate and feel alive every day. The story showcases optimism of these moments and ends on a high note with the hope of going back to the summer we know and enjoying a crisp Blonde Summer Lager on a hot day.  

Bira 91 VP marketing Deepak Sinha said, “The pandemic this year, right at the outset of the beer season, got us a lot closer to our consumers and we saw unprecedented love and stories pouring in from our community. This inspired us to narrate the story of  summer 2020 though this music video, and with a hope of a better and safer tomorrow where we will be back outdoors with our beers. This beautiful track by Prateek was perfect to visually emote and instil that feeling of joy, warmth, good cheer and hope.” 

The film was created by Homegrown India, directed by Aneesh Malankar, with the song written, composed and sung by Prateek Kuhad.