MUMBAI: As the country is engaged in one of the biggest cricketing events of 2019, Bingo!,the snacks brand from ITC Ltd, announced release of “Come on India, Dikhado!” song, using the iconic cheer from the classic cricket anthem from the late 90’s. “Come on India!”cheer, which resonated with the sporting spirit of each Indian of that era, has been used in the latest anthem by Bingo! topack a punch of excitement among the modern day millennia. This song has gone on air on digital platforms from 14thJune,2019.

Link to the song: https://www.youtube.com/watch?v=4FelwZ3KJNQ

The song is composed by ShameerTandon and sung by Shaan while rapper BabuHaabi has rendered a contemporary feel to the song. Adil Shaikh, popular Bollywood director has directed the video,which captures the multitude of emotions and sentiments of the Indians who revere the game as a religion. The video also featuresviral star “Dabbu uncle” along with popular TVF web-series actors, Lleo, Badri, Jassi, Shivankit and ChoteMiyanArun which lendsa “Bingo!” touch to the video.

Commenting on the launch,Mr. Hemant Malik, Divisional Chief Executive, Foods Division,ITC Ltd. said,“At ITC, we look forward to be a part ofthe excitement and enthusiasm that Cricket enjoys in our country. With the Come on India Dikhadosong we aspired to create the nostalgia associated with the sport among every passionate cricket lover asthey cheer their team.  We are positive that with the launch of this song Bingo! will create abuzzand an uproarkeeping up with thesporting excitement.”