Bingo! becomes the official snacking partner for DreamHack 2022

Bingo! becomes the official snacking partner for DreamHack 2022

Bingo! will organise a streaming zone, a meet & greet with influencers and streamers.

Bingo

Mumbai: ITC Ltd.’s Bingo! has partnered with Nodwin Gaming as the official snacking partner for DreamHack 2022.

Following this partnership, Bingo! has set up an exclusive Bingo! Streamer Zone, which will bring together popular YouTube influencers and streamers such as Thug, Mortal, Scout, Ocean, 8Bit Mercy, 8Bit, 8Bit Rebel, Sid Joshi, Xyaa, Hydraflick, Samay Raina, Sagar, and many more.

This is the third edition of DreamHack being hosted in India, where gamers can experience professional e-sports tournaments and watch top players battle it out in the gaming arena.

This engaging and innovative collaboration between Bingo! and DreamHack highlights the brand's interest in and support for the e-sports community.

ITC Ltd. head of marketing - snacks, noodles, and pasta Aishwarya Pratap Singh said, "We are thrilled to be collaborating with DreamHack, India's largest e-gaming festival. Bingo! owns the platform of young and innovative snack offerings and is a brand loved by the youth. Gaming has always been at the forefront of the activities that the youth enjoy, & Bingo! aspires to be the preferred snacking partner for the gaming community. DreamHack has a strong track record and a large fan base, and we, at Bingo!, hope to jointly deliver an exciting gaming experience to the fans. This collaboration will be a fantastic experience for both fans and industry professionals, who will be able to interact with and learn from experts in the e-sports fraternity while also growing with it."

Alongside, Bingo! will be hosting several fun activities for the event attendees. The brand will set up a dark room in which the audience must evade laser beams and reach the end of the room to collect a pack of Bingo! Cheese Nachos Flavor, Namkeen. Bingo! will also set up a neon-themed photobooth where GIFs will be created of the attendees and a chill zone where a Cheese Nachos Favour and Namkeen DIY counter will facilitate customised 'namkeen' dishes using Bingo! Cheese Nachos Flavour.  An AR & VR game arena will also be set up, where one must scan around and tap on as many Cheese Nachos Flavor packs as possible within a set amount of time to win.

Adding to it, Nodwin Gaming co-founder Akshat Rathee said, "DreamHack is a fun, entertaining gaming and esports event that can be enjoyed by people from all walks of life and across age groups. We are delighted to collaborate with our snacking partner, Bingo!, to make this event even more memorable. The audience can really let their hair down with their loved ones by taking part in all the exciting esports activities and other games while munching on a Bingo snack to keep their energies up. Not only that, Bingo has also set up an exclusive streamer zone and a meet-and-greet zone for e-sports enthusiasts and fans to interact with their favourite gaming influencers, so there is a lot to look forward to."