MAM

Big Trunk Communications wins digital mandate for Akshaya Motors

Big Trunk Communications to manage digital duties and innovative content strategy

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/10/BIG.jpg?itok=Xz87Hm8O

MUMBAI: Akshaya Motors has roped in Big Trunk Communications for the digital transformation of the brand. Akshaya Motors has been one of India’s largest automotive retail chains in the luxury cars segment and the most trusted authorised dealers of Mercedes Benz in South India. Following a multi-agency pitch, Akshaya Motors has appointed Big Trunk Communications to handle its strategic and digital duties.

Big Trunk Communications, an award-winning, Mumbai-based independent creative digital agency, will now be managing the digital mandate for ‘Akshaya Motors’ which is inclusive of digital strategy, social page management, digital media planning and buying along with creating an innovative content strategy. The agency aces in conceptualizing and executing 360-degree digital marketing campaigns. Since its inception, Big Trunk Communications has managed to set benchmarks across product categories such as luxury retail, fashion & clothing, food & beverages, education, media and entertainment, realty, BFSI, e-commerce and pharma over the years.

Big Trunk Communications, Akshaya Motors CEO Vikas MJ said, “In recent times, Digital is the way to know your potential customers and connect with them. We are extremely pleased to partner with Big Trunk Communications. It is our endeavour to expand our digital presence through innovative use of the medium that will resonate strongly with today’s digital consumer. Their team presented an extensive market analysis with valuable insights that can add a new dimension to our marketing strategies in the current context as well as the future.  We were impressed by the way they maintained transparency during our discourse. We believe that a young and enthusiastic team would be able to execute and achieve the desired goals.”

Commenting on this association, Big Trunk Communications CEO Akhil Nair commented, “It’s exciting to be the official digital partners of Akshaya Motors. They have epitomized consistency and excellence in terms of their services and already are the No.1 dealers in South India for Mercedes Benz. The idea is to leverage our expertise in executing ingenious digital campaigns for enhancing their online presence and thus taking the brand to new heights. We plan to integrate innovation, content, and media, to deliver out-of-the-box ideas and develop a connect between the brand and its target group. We’re pleased to achieve yet another milestone in the Luxury Retail segment and look forward to long term association.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/26/redme.jpg?itok=bxJ8KvZ9
Xiaomi, Vivo top in Q42019 smartphone shipments; Samsung at No 3 spot

MUMBAI: How the Chinese mobile brands are making merry in India. The latest study  from Counterpoint Research shows that Chinese brands today account for a 72 per cent share of 2019 smartphone shipments in India as against 60 per cent in 2018. Xiaomi regsitered a sales increase of seven per cent in...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/rohit_sharma.jpg?itok=0hAcUza4
Noise ropes in star Indian cricketer Rohit Sharma as brand ambassador

MUMBAI: Noise, a new-age smart-tech consumer electronics brand, has substantially ‘upped its game’ by announcing its partnership with India’s run machine and ICC ODI Cricketer of the Year, 2019 – Rohit Sharma. As an entity, Noise stands for the passion that drives the youth to break the mold and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/gautam_rode.jpg?itok=oPectGTg
Prayanj Special School children enthral everyone with their spectacular performance this Republic Day!

Mumbai : According to the industry reports, Autism Spectrum Disorder (ASD) affects an estimated 1 in 60 children in India today. Hence Growel’s 1O1 Mall in Kandivali in partnership with Prayanj Special School celebrated India’s 71st Republic Day in a truly unique way by spreading public awareness...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/zee5.jpg?itok=ijHvI8bn
ZEE5 launches 'Republic of Entertainment' campaign to democratise content viewing

MUMBAI: As India begins to celebrate Republic Day, ZEE5 takes a pledge to entertain the nation and every Indian with the best of content from across the length and breadth of the vast Indian subcontinent. Commemorating the day when the constitution of India officially came into force and the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/brands.jpg?itok=YsUy_kWo
Brands' Republic Day campaign on social media

MUMBAI: While we all know the importance of Republic Day, brands have taken this opportunity to put on their creative hats and roll out their contributions through innovative campaigns.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/Aashirvaad-Atta-With-Multigrains.jpg?itok=f3-QH0uF
ITC Ltd.'s Aashirvaad Atta with Multigrains releases its new campaign ‘Happy Tummy for a Happy You’

MUMBAI: Aashirvaad Atta, the market leader and one of India’s most trusted atta brands has released their new communication campaign ‘Happy Tummy for a Happy You’ for its Multigrains variant. Aashirvaad Atta with Multigrains is high in fibre which aids digestion, improves gut health and keeps the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/Sonia-Notani-02.jpg?itok=2hl-61Mp
IndiaFirst Life Launches Its Unique Campaign #YeTohCertainHai

Mumbai: IndiaFirst Life Insurance Company Limited (IndiaFirst Life), a joint venture between Bank of Baroda, Andhra Bank and Warburg Pincus, has launched a unique campaign titled #YeTohCertainHai, which stems from the proposition of ‘Because Life Is Full of Certainties’. The campaign was bolstered...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/thm8.jpg?itok=LoiVo6NO
Likee collaborates with I Am Desi World to promote new music video

New Delhi:  Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with I Am Desi World to promote a new music video. Launched in 2017, I Am Desi World is a group of 5 quirky singers, and the band has gained its popularity for making...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/carvan_0.jpg?itok=n_xDEumC
Saregama dedicates Carvaan to the bravehearts of our country

Mumbai: No sacrifice is bigger than theirs, No courage is bolder than theirs, No duty is greater than theirs. On the occasion of the 71st Indian Republic day, Saregama launches a limited edition Carvaan dedicated to the real heroes of our great nation.   Carvaan salutes the undying spirit of the...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories