MAM

Big RTL Thrill’s Fear Factor - Darr Se Takkar brings on board Mountain Dew and Vista D90 as partners

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/09/Reliance%20Communications.jpg?itok=nDGHxVvY

MUMBAI: BIG RTL Thrill has brought on board key male targeted brands Mountain Dew and Vista D90 as the title sponsor and associate sponsor respectively, for its show Fear Factor – Darr se Takkar.

With the channel reaching out to male audiences in the 15-44 years age group, the association enables Mountain Dew and Vista D90 to communicate with their TG. Mountain Dew’s campaign stays true to its positioning – ‘Darr Ke Aage Jeet Hai’, while the Vista D90 campaign communicates the ‘Designed to Thrill’ spirit.

Reliance Broadcast Network regional TV business head Sunil Kumaran said, “Our association with Mountain Dew and Vista D90 underlines our belief in creating a channel, offering action based content, to male audiences. These far, mass male targeted brands have had to make do with GEC’s, to reach their audiences even though it is a well known fact that these channels are more women titled. Big RTL Thrill comes as an answer to an advertisers’ quest for a platform that reaches male audiences effectively.”

Mountain Dew category director-flavors Ruchira Jaitly said, “Mountain Dew as a brand has always inspired people to face their fears to emerge victorious because the brand believes that beyond fear lies victory. Fear Factor – Darr Se Takkar is an ideal platform for us to associate with since the content of the show resonates well with the content of our communication.”

“Our association with Fear Factor – Darr Se Takaar on BIG RTL Thrill resonates the new Vista D90 positioning - all about the adrenalin rush of those who constantly seek thrill. The association goes far beyond just ‘staple diet’ sponsorship and connects with the right audience in interesting ways," said Lodestar UM vice president Deepak Raj Netram.

BIG RTL Thrill is available across the platforms of Reliance Digital TV, Digicable, Sity cable, Incable, Hathway Digital, 7 Star Cable, JPR, Satellite, Star Broadband and others.

The show will ride on Reliance Broadcast Network’s consumer awareness campaign called ‘Choose Your Set Top Box Wisely’ / ‘Samajhdari se Chune, Apna Set Top Box’. After an extremely successful roll-out of the campaign across the 4 metros in DAS phase I, the campaign now extends across 38 cities in DAS phase II.

The 12-week campaign launched on 1 April has been designed to empower consumers with information on digitization. Simultaneously, it also offers distribution partners an excellent opportunity to strengthen brand equity. The campaign will see an extensive multi-media marketing push with the help of RBNL’s marketing muscle and expertise and will be promoted across the platforms of television, radio, cinemas, digital, outdoor, and on-ground.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/cnbc.jpg?itok=UEaRhv5l
CNBCTV18.com & AB Health Insurance launch 'Rakho Poora Khayal’ campaign

MUMBAI: Network18 group’s business digital platform CNBCTV18.com has partnered with Aditya Birla Health Insurance for a campaign -- ‘Rakho Poora Khayal’. The initiative, in a series, features several prolific Indian women, who have blazed a trail in their respective industries. It has a series of...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/rahul.jpg?itok=-hnmfxXL
‘Get lost in what you love’ with visually impaired artists and Raghav Sachar

MUMBAI: On the occasion of Valentine’s Day, Spykar Lifestyles in collaboration with Furtados School of Music presented a new take on love which encouraged the youth to ‘find their restless’. To promote and celebrate the love of talent & passion, the brands brought two visually impaired...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/indeed.jpg?itok=PQ2SCPkl
Indeed partners with Kajal Aggarwal to offer job search solutions to Indian millennials

MUMBAI: Indeed, the world’s #1 job site, today announced its partnership with popular actress and model, Kajal Aggarwal. Through this partnership, Indeed India aims to offer customized hiring solutions to the millennial workforce by providing a platform for job seekers to resolve their job-related...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/saregama.jpg?itok=Sxm0V6Uo
Saregama announces an extensive Content Partnership Program for Carvaan 2.0

MUMBAI: Saregama Carvaan took a technology and content leap with Carvaan 2.0 by giving consumers access to over 200 podcast stations along with 5000 pre-loaded songs. Continuing on its promise  of widening the content offering, the company is now throwing open its Carvaan platform to content...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/gasofast.jpg?itok=5FihxU9i
Gas-O-Fast signs on Saurabh Shukla and Biswanath Basu

MUMBAI: Mankind Pharma’s Gas-O-Fast, known for its natural antacids, is focused on establishing a stronger presence across the nation. They recently got Saurabh Shukla and Biswanath Basu on board as brand ambassadors for their new campaign. Saurabh Shukla is a well-known face at a Pan-India level...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/valatine.jpg?itok=Gio5V0HD
VMate’s #HappyValentinesDay goes viral on social media

MUMBAI: VDay videos on VMate- the trending short video platform, are spreading like wildfire on social media. VMate has recently launched #HappyValentinesDay campaign and an interactive video sticker under #SunnyKiDate on their platform. #SunnyKiDate interactive video sticker allows users to spend...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/klay.jpg?itok=YidTC-7S
KLAY Schools launches “That Parent Thing”, a content platform for millennial parents

MUMBAI: KLAY (Kids Learning And You) Schools, India’s largest chain of non-franchised pre-schools and daycare centres, today announced the launch of its content platform - That Parent Thing - dedicated to the parenting community, on the occasion of Valentine’s Day. Drawing on its experience as a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/wrm.jpg?itok=XxV7kd2Y
White Rivers Media Bags digital marketing mandate for Cosnature’s India operations

MUMBAI: Following a multi-agency pitch, White Rivers Media, an independent full-service digital creative agency founded in 2012, won the social creative and digital mandate for the Germany-based cosmetic brand ‘Cosnature’ by MAXIM Group’s Cosmolux Deutschland GmbH, with 36+ years of experience in...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/INOX.jpg?itok=dBrTip8f
INOX quirks up Valentine’s day with #HonourTheCorner

MUMBAI: INOX Leisure Ltd, one of India’s leading cinema chains, crafted a unique campaign to know the views of its patrons on the ‘corner seats’ in the cinema auditoriums for Valentine’s Day.  The brand took it on itself to ask its audience some fun and quirky questions related to corner seats and...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories