Mumbai: Cherryn Dogra joined Bharti Land on Wednesday as chief marketing officer. She will be leading the marketing function with Bharti Land for the upcoming commercial projects in NCR.

She brings on board seventeen years of experience in identifying customer needs, customising product offerings (alcobev and real estate alike) and exponentially taking the customer lifetime value up for both multinational and indigenous organisations with innovative marketing strategies.

She recently moved on from Emaar India, where she was heading the marketing function and was a part of the India leadership team. Prior to Emaar India, she was with DLF.

Cherryn has been driving the marketing strategy for years. She has worked in the alcohol industry with UB, William Grant India, and Pernod. In her previous stints, she had worked in individual contributor roles as well as managed large teams, which gives her the dual advantage of having championed ownership and mentorship in both.