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BharatMatrimony ads draw parallels between cricket & marriage

The brand is again back with its cool contextual posts driving social engagement

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NEW DELHI: BharatMatrimony, a leading online matrimony player, is known for contextual content during IPL and often rides on topical news. The brand is again back with its cool contextual posts driving social engagement and this time it is relating cricket with marriage. BharatMatrimony is wooing fans with relationship lessons from cricket and IPL humor besides clever creative content on interesting match moments.

For instance, the brand recently shared a creative that mentions - 'Cricket is a game of two competing sides, in marriage, husband and wife are on the same side.' BharatMatrimony has been sharing such humourous and witty creatives for a few days now.

These creatives are being released on the social media platforms and aim to build a deeper connection of the brand with the audiences through topical marketing.

“IPL came after months of lockdown and we knew that people were going to be glued to the TV. Besides, the rapid pace of digital adoption and the lack of outdoor entertainment during Covid-19 offered a good opportunity for us to ride the buzz by sharing relatable content to the audience. And they seem to be loving it. As a brand, we constantly look for opportunities to spark or add to a conversation. Cricket and BharatMatrimony are a perfect match,” explains Matrimony.com GM – marketing Rajasekar KS.

The matrimony brand is clearly trying to leverage the cricket fever and create traction for the brand. Interestingly, the creatives are a witty take on cricket and unlike a lot other posts and ads doing rounds on social media.

In March 2020 also, the brand garnered a lot of attention from viewers for it's relevant messaging for Covid2019. From "Spread the message, don't spread the virus" on the eve of lockdown to "It's all in your hands" that talks about the choice to stay at home and fight the virus, not to speak of washing hands with soap frequently; to tips on staying safe to sharing helpline numbers, has been posting relevant content to engage with the people.

BharatMatrimony has been a very old hand in this category and has done several interesting campaigns in the past that were well received by the audiences.

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