MAM

Benetton India launches #UnitedByVote campaign to show the power belongs to you

The ad film has been conceptualised by Taproot Dentsu

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/24/sundeep.jpg?itok=38TV_MuX

MUMBAI: United Colors of Benetton, with a strong legacy of creating impactful campaigns over the years and taking bold stands on causes impacting the society, recently introduced its new campaign in India for the National Elections titled UnitedByVote. The new campaign and initiative is another significant step in the direction of celebrating democracy and the power of vote that every citizen of India holds.

The formal campaign launch was held in Mumbai at Jai Hind College witnessing a strong panel discussion with speakers including Benetton India CEO, MD Sundeep Kumar Chugh and Bollywood actors Saif Ali Khan, Bhumi Pednekar, and Siddhanth Chaturvedi.

Benetton India launched #UnitedByVote with an inspiring video film that bursts the popular notion of all the promises made by dominant voices, who believe that power lies with them to decide and condition the minds of the citizens of the country on what they need. The ad film conceptualised by Taproot Dentsu, in keeping with Benetton’s bold stand on causes that affect society, urges people to unite in order to keep alive the values enshrined in the Constitution.

Speaking about #UnitedByVote, Chugh said, “Benetton Group has always been taking strong stands and supporting social causes with no diplomacy; it has been a part of our DNA. In recent years, political discourse the world over is tilting towards narratives that instill a fear of diversity, fear of the ‘other’, fear of what’s different and fear of what doesn’t conform to goad people into choosing elected representatives. The younger generation is not afraid to take a stand and voice their opinion on larger social issues and that is what they have come to expect from the brands that they endorse as well. #UnitedByVote is Benetton’s effort to rise above a simple transactional relationship and create a more meaningful voice - a voice that identifies and brings together all the diverse pillars of our society- to create something bigger, more powerful and all encompassing – a united nation exercising their power to vote rightfully.”

The manifesto of this campaign emphasises on how the real power does not lie with the political parties but with the public and asks them to show the power by exercising their right to vote. This is encapsulated in the video wherein the film shows references from political parties speeches making promises to the public at large until a finger with an ink mark comes into frame and shuts them up. The film ends with a title ‘show them who has the power’ followed by #UnitedByVote.

Commenting on the narrative of the film, Taproot Dentsu Gurgaon creative head Titus Upputuru said, “We were really excited because we wanted to bust the myth about power. The typical farce that happens during elections is politicians claiming that they can do this or that for the public; in saying so they seem to portray that they have the power to give us what we need and decide what we should eat, wear and believe. We wanted to tell the truth, that the power actually lies in the hands of the voter, because he or she decides who should govern and serve the country.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/nisha.jpg?itok=eV0LkjUP
Faber Castell's 'Change the Canvas' gets 200% more responses than last year

While the digital era has disrupted many traditional businesses, stationery, and art & craft facilities are going to grow, Faber Castell India marketing India director Nisha Sara Jose told Indiantelevision.com about the second successful season of its online ‘Change the Canvas’ activity.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/tech_mahindraa.jpg?itok=h0S2jfW0
Tech Mahindra, InMobi collaborate for industry’s first video ad solution for mobile devices

MUMBAI: Tech Mahindra Ltd, a leading provider of digital transformation, consulting and business reengineering services and solutions, announced a collaboration with InMobi, one of the world's leading mobile-focused Marketing Clouds, to offer the industry’s first video advertising solution for...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/sid.jpg?itok=d4RRm1ay
Siddharth Kumar Tewary to own the Punjab Bulls team in Tennis Premier League

MUMBAI: After a prolific presence on television with some of the most popular shows like Mahabharat, Porus, RadhaKrishn and many more, writer,  director and producer Siddharth Kumar Tewary, founder of Swastik Productions has now set his eyes on the Tennis Premier League. Siddharth Kumar Tewary has...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/mahindra.jpg?itok=9hhtiJme
India's First do-gooder festival cum Drive-a-thon festival, Mahindra Open Drive is here

Mumbai: The Mahindra Group has just announced the debut of an exciting new cultural outreach initiative called ‘Mahindra Open Drive’. This 2-day destination festival includes a road trip beginning in early November from four Indian cities - Mumbai, Pune, Hyderabad, and Bengaluru- culminating in a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/tonic.jpg?itok=26bMlVp-
Tonic Worldwide selected as Finalist for Best Use of Images in the Shorty Social Good Awards

MUMBAI: Tonic Worldwide, an independent digital agency, has been selected as a Shorty Social Good Award Finalist for Aditya Birla Group’s - Art Made out of Air Pollution in the Best Use of Images Category.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/crompton.jpg?itok=Dxyph4xZ
Crompton Greaves will let you #CookSweatFree with ‘Air Buddy’

MUMBAI:  One of India’s foremost consumer durable brands, Crompton Greaves Consumer Electricals Ltd unveiled a new digital campaign - #CookSweatFree for its innovative kitchen fan ‘Air Buddy’ to highlight the ease of a sweat-free cooking without disturbing the gas flames in the kitchen.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/mc.jpg?itok=lSUrPhxM
McDonald’s launches two TVCs to promote festive “Ab Sabka Combo Chalega” offer

MUMBAI: To promote its offering of more than 30 combos a price of Rs 59, McDonald’s in West and South India (operated by Westlife Development Ltd through its wholly-owned subsidiary Hardcastle Restaurants Pvt Ltd) has launched two TVCs conceptualised by DDB Mudra, tapping into the festive season....

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/media.jpg?itok=gZyMOoo0
[Podcast] Media Minds: Brandintellé to help brands do smart marketing during economic slowdown

MUMBAI: With economic slowdown impacting the marketing budgets of the whole industry, it has become quite important for brands to adapt to smarter solutions to implement their strategies with minimal wastage of funds and avoid course correction as much as they can. That’s where platforms like...

MAM Podcasts
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/saint.jpg?itok=N7xr3B79
Saint-Gobain Gyproc unveils new brand campaign “Ceiling Nahi Feeling Hai”

MUMBAI: Saint-Gobain India Pvt Ltd-Gyproc Business, a market leader in gypsum-based solutions, launched a new brand campaign “Ceiling Nahi Feeling Hai” with a TVC that will leverage the ongoing festive season. With the insight that doing up one’s ceiling is an emotional experience, starting from...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories