Mumbai: A beauty and skincare brand, Bella Vita Organic (BVO) has announced the appointment Akanksha Singhal as vice president - marketing & brand.
In her new role at BVO, Singhal will collaborate with verticals across the organisation to develop brand strategy, PR initiatives, social media strategies, refine advertising solutions and content strategy.
Singhal has been part of the digital marketing industry for over 15 years on both the brand and agency sides. She is skilled in creating advertising sales strategies and marketing solutions for brands across digital platforms. Prior to BVO, Singhal has worked with Cheil Worldwide, DigitasLBi, Reprise Media, and AkkiDokie Digital.
Commenting on the appointment, BVO founder & CEO, Aakash Anand said, “Singhal's deep understanding comes with a strong skill set in media, brand positioning and solutions, integrated marketing communication strategies, all of which will be beneficial for the brand. We are sure that with the wealth of experience and hands-on expertise that she brings to the table, she will raise the bar in the building and managing a dynamic team and brand.”
Singhal has a diverse range of skills having delivered campaigns for Indian brands that span mass media, SEO, social, content, and data analytics. During her career journey, she has been presented with “Most Talented Social Media Professional in India Year 2013” by CMO Asia & ABP News. Another set of awards in her bag are “Social Media Entrepreneur of the Year 2016” by Youth Marketing Summit; “Woman Entrepreneur of the Year 2016” by Digital Marketing by Skilled India Entrepreneurs, “Woman Super Achiever Award for the Year 2017” by Femina World Women Leadership Congress & “Woman Leadership Award for the Year 2018” by ET NOW and MODI Awards.
Speaking about her new role, Singhal said, “I believe digital has become the new normal and my objective here at BVO will be to take it to newer heights as a brand and hopefully create breakthrough branding concepts that would make the brand a known name in every household.”
