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BBH India onboards Aarti Srinivasan as executive creative director

Srinivasan has moved from MullenLowe Lintas as group creative director.

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Mumbai: BBH India has announced the appointment of Aarti Srinivasan as executive creative director on Tuesday. She will report to BBH India's chief creative officer & managing partner Russell Barrett.

Srinivasan comes with 15 years of experience in advertising and was most recently with MullenLowe Lintas as group creative director. At BBH India, she will lead a team of copy, art, and design professionals.

Her work 'Son #ShareTheLoad' for Ariel at BBDO won hearts and acclaim both in India & internationally, going on to win the Grand Prix at Spikes Asia 2019 in the 'Glass Award for Change'. While at Lowe, she led Housing.Com's campaign with actors Manoj Bajpayee & Rajkumar Rao that took social media by storm because of its ingenious use of celebrity voice.  

She is also credited for crafting some of the most adored and witty campaigns for brands like Cadbury Dairy Milk, Cadbury Gems, Surf Excel, Thums Up, Uber Moto and Whirlpool, among others and has also worked with Ogilvy and L&K Saatchi and Saatchi.

Besides creative work, she has led successful AOR pitch wins, for which she was recognised as 'The Growth Driver of the Year' at Lowe's People Excellence Awards 2020.

Welcoming Srinivasan on board, BBH India and Publicis Worldwide India CCO & CEO Russell Barrett said, "Aarti is an amazing talent and I'm incredibly excited to have her join us at BBH. Her ideas are modern, progressive and beautifully crafted and I look forward to working with her to give shape to many more famous and modern pieces of work at BBH India."

Talking about her new assignment, Srinivasan stated, "At BBH India, I strongly felt there will be incredible possibilities to get both aplenty. All thanks to my first interaction with Russell, where I instantly felt positive energy, open-heartedness and was drawn by the inspiring perspective on work and creativity that he generously shared."

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