Mumbai: BBDO India's Ariel #ShareTheLoad campaign has once again made waves in the creative industry, winning six prestigious medals at AdFest. The award-winning campaign, which shines a light on gender inequality in India, earned one gold, two silver, and three bronze medals across Effective Lotus, digital & social, media, and PR categories.

Since its launch in 2015, Ariel #ShareTheLoad has sparked important conversations on social media and in prominent press outlets like Forbes and national TV channels. The campaign's impact has extended beyond the advertising world, challenging deeply ingrained patriarchy with a powerful question - "Is laundry only a woman's job?" The #ShareTheLoad movement is not merely a marketing campaign but a catalyst for social change.

BBDO India's unwavering commitment to purpose-driven work has earned them numerous accolades, including previous award-winning work like "Touch the Pickle." The agency's campaigns have been a driving force for change, and their efforts have sparked millions of conversations around important social topics.

"AdFest is an annual creative event that celebrates and is known for raising the standard of creative excellence in the region and we’re honored and humbled to receive these awards. We developed Ariel #ShareTheLoad not as a campaign, but as a movement to inspire positive social change. At BBDO India, we believe in the transformative power of advertising to make a real difference in people's lives, and we will continue to push the boundaries of creativity to drive meaningful impact," said BBDO India chairman & CCO Josy Paul.

BBDO India continues to push the boundaries of creativity to inspire change and spark meaningful conversations.